"You can be very high-level professionals, improve your knowledge and skills. But one day you will face a problem that can kill your private practice or clinic. This murder will take place quietly and imperceptibly, but it will nullify all efforts, like a professional. Therefore, it is important not to make mistakes. So began an exclusive interview for estet-portal.com marketing and training specialist for medical professionals Terri Wojak (Terri Wojak) within the IMCAS World Congress – Aesthetic Surgery & cosmetic dermatology. It was about the staff of clinics – administrators, nurses, specialists. After all, their duties now include not only professional knowledge, but also communication with the patient.
Training of personnel in the field of aesthetic services – one of the key points. Employees are required to give maximum dedication and dedication to their work. They have no right to negligence, because we are talking about the health and beauty of patients. Today, in the realities of the market, it is important not only to provide high-quality aesthetic services, but also to communicate competently at all stages in order to win customer loyalty. In the article, we will consider the most effective methods of staff training, the main mistakes of entrepreneurs that can ruin a business.
but also competently conduct communication at all stages in order to win customer loyalty. In the article, we will consider the most effective methods of staff training, the main mistakes of entrepreneurs that can ruin a business.
Person training in aesthetic medicine: the most effective methods
- I am convinced that proper training of personnel – one of the key points. There are several effective methods for training employees, namely:
- Internship directly with Dr. – the most efficient method in my opinion. The new employee has the opportunity to see with his own eyes how the doctor leads the patient, how the procedures are carried out, and observes the reaction of patients. This helps them provide other patients with comprehensive information and answer all questions.
- Monthly conference meetings are also effective, where each employee has the opportunity to share interesting information with the audience (colleagues). This gives an awareness of the importance of this person in the team. Motivates for continuous development and self-education. The specialist chooses any topic of interest to him and prepares a report. This may be up-to-date information about chemical peels, injection techniques, and so on – everything that arouses his keen interest.
How to win customer loyalty and encourage repeat visits
Loyalty to your company – essential
to a successful business
Blockcode The well-coordinated work of the whole team also plays an important role, because good service should be absolutely at all stages of communication with the client.
Some patients may return after 6, 9 months or even a year, but we want them to come sooner. Therefore, it is important to inform them about all services that may be relevant to them.
If you have built correct and close communication, then you know what the patient really needs and, having solved the problem with which he came, offer a more extended program. For example, if you offer additional procedures, the course of which is more frequent and regular (light chemical peels, other facial and body treatments), customers will contact you much more often, and you will be able to build very close and trusting relationships with them. relationship.
What mistakes do doctors make in their private practice regarding work with staff
The most common mistake, in my opinion – it is recruiting employees with full confidence that you will be able to train them in everything.
There are qualities that you cannot cultivate in an employee. For example, goodwill, attentiveness and tact – Not all people can learn this. For many it is – either there is or not. It is worth paying great attention to this.
This is something that either makes patients feel safe and comfortable or dissatisfied. And, ultimately, this will affect the reputation of the doctor as the main character of this clinic. Patients will only come to solve acute problems. Additional services they will take place elsewhere, and this leads to a deterioration in the business.
Second error – improper training of staff. Many entrepreneurs ignore the need for an immersive internship. As a result, the new employee does not have the opportunity to observe the work of the doctor. This means that he, most likely, will not be able to fully understand how the doctor works, how he achieves the desired result and solves the tasks. And our brain is arranged in such a way that if we don’t know something, then we begin to speculate. This means that the risk that the patient will receive distorted information – very large. And this again affects the performance of the business.
The most important aspects of working with personnel
First – a very competent selection of personnel is necessary, because, as we said earlier, you will not be able to educate in a person the qualities necessary for this work, if he does not even have their rudiments.
Second – correct training. Do not neglect this aspect, believe me. Poorly trained staff in the face of growing competition – it's a road to nowhere.
– coordinated teamwork. The team must understand the Mission, goals and ways to achieve these goals. Everyone should be a part of something big and important. After all, you give patients health and beauty
Thanks to these three pillars, you will be able to create a team of professionals that will act as a whole organism and provide the highest level of service. Read also:
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