Jared Jagdeo: The attitude of men to beauty procedures is changing for the better

Years go by, times, as well as people's ideas about the world, change. In the past, society was quite happy if a man was "a little more beautiful than a monkey." Today, the stereotype about the exclusively female prerogative of beauty has been significantly shaken, to say the least — broken completely and irrevocably. The importance of taking care of appearance for men, the specifics of their skin, the most popular procedures among the stronger sex, as well as the qualities of a specialist in aesthetic medicine that play a major role for men, told estet-portal.com a specialist in the field of pathbiology and oxidative stress of skin trauma, Brown University , Department of Medicine, Dermatology, University of California, Davis Sacramento, CA, USA Jared Jagdeo.

How much has men's attitude towards aesthetic procedures changed in recent years?

In my medical experience, I have extremely acutely felt the changes in the minds of men regarding beauty – and I am glad that these changes are only for the better. The stronger sex has become more open and receptive to the new word of science and aesthetic medicine.

Men have become more inventive: if they see that surgery can offer them something sensible, they immediately agree – and go towards improving appearance and life in general.

Men who have had time to attend a preliminary consultation regarding the chosen procedure understand that the risk is minimal – and are happy to trust a dermatologist or a plastic surgeon.

Which treatments are the most popular among men?

Non-invasive, minimally painful procedures are becoming the most popular among men. Naturalness – this is the top priority when it comes to male appearance. Men want to look strong, brutal – in a word, like a man.

Based on this, the top two winners in terms of frequency of requests among men are such procedures as: body contouring, smoothing out irregularities and visually slimming the outline of the figure, and face sculpting, which is gaining momentum only now — before, hardly any of the men heard about him, not to mention trying it in practice. Over the years, men notice that the contours of the face lose their natural outlines. Fortunately, modern aesthetic medicine can be called almost omnipotent: armed with reasonable doses of botulinum toxin and fillers, we can recreate almost any contour.

Does the choice of non-invasive procedures mean that men are acknowledging their fear of pain?

Modern men are open to experimentation. They are not afraid of cosmetologists — and slowly but surely move from categorical (“be beautiful — the lot of women”, «don’t touch your face — courageously’) to sound reasoning. I’ll tell you from my practice: as soon as a man comes to me for a session and is convinced that it really won’t hurt, he is drawn in — and recorded again and again. As for the qualities that men value most in their doctors – It's experience, experience and more experience. Men listen to experienced doctors with a good reputation. Like women, they want to be attractive. If a man by word of mouth learned what wonderful results he can achieve with your help – then expect

Are there any particularities in the skin of male patients?

Definitely! The pores of men's skin are much wider than women's, and the layer of men's skin itself is much thicker than women's. Judging by the patients who come to me, I can say that the skin of men is more likely to suffer from UV damage. No wonder: the work of men more often goes outside the office, under the scorching sun, and the diligent workers themselves are unlikely to bother applying any protective SPF products. You rarely see a group of women playing football, baseball or volleyball, or even drinking cocktails right in the sun, but this happens to men almost every day. Hence the defeat by direct rays, a micro- or even a full-fledged burn. 

The skin of men is rougher, which makes it less elastic and vulnerable to wrinkles: any careless grimace threatens to remain a constant ubiquitous fold, visually adding years.

Modern men, however, as well as professional dermatologists, know the value of effective skin care procedures. They don't fall for a pretty cover: in order to attract men, estheticians often have to fight hard for their attention.