How to Succeed in the Medical Business: Expert Debate

The estet-portal.com team never ceases to amaze readers with new achievements and projects!

This time we have presented a completely new concept of «Shot Talk»: live leading experts in the field of aesthetic medicine – Elena Stoyanova and Egor Kolodchenko – answered the most interesting questions concerning the medical business and medicine in general.

The topics discussed were incredibly diverse: from how to achieve success for a young specialist, and ending with the need for a higher medical education for cosmetologists in general.

How a young professional can succeed: the 10,000 hour rule

The dialogue between doctors Elena Stoyanova and Egor Kolodchenko was joined by such well-known specialists as dermatovenereologist Valentina Zolotareva, plastic surgeon Andrey Kharkov, general practitioner and business coach Olga Suganyak.

To the question "How can a young specialist achieve success?" Egor Kolodchenko answered: study, work and become professionals! And in order to become an expert in your field, you need to hone your skills for a long time and diligently. There is a law of professionalism: 10,000 hours of work are needed to perfectly master this or that technology.

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Clients and patients: what is the difference between them

What is the difference between clients and patients? According to our experts, it lies in the internal attitude to the process. Each of us in life daily acts as a client, wanting his need to be satisfied here and now, preferably free of charge and with curtsy.

Medicine – This is not the realm of clients, but of patients. The doctor should be able to explain to patients all the indications and contraindications for the procedure, and, if necessary, – even convince her of her needs.

What do you do with patients who "know exactly what they need"? Elena Stoyanova shared her experience: “In order for the patient to be able to realize whether he needs aesthetic correction, I put him in front of a mirror. At the same time, we agree that he would answer my questions and at the same time look only at his own reflection. You won’t believe it: people often go into a state of shock, they terribly dislike what they see there: but they just see themselves, but different.”

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Aesthetic correction, quality of life, health and money

Elena Stoyanova told about several cases of her practice, when patients with severe somatic diseases came to her for aesthetic procedures. They commented on their condition as follows: “I cannot remove my illness in one second. But I can and want to look good.

There are different categories of people and different attitudes towards their appearance. For some, health is, of course, more expensive than any money and appearance. But for others, in order to improve the quality of life, first of all, they need to change their appearance.

Original question to our experts was asked by plastic surgeon Andrey Kharkov: “Health is more valuable than money?”. Without any hesitation, Yegor and Elena answered: “Definitely!”. There is nothing more precious than the health of the family, yourself and your environment, and no amount of money can replace them.

 

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Live "Shot Talk": frankness, informativeness and sincerity

The above – this is just a small part of all the interesting topics that our experts touched on live on December 7th.

The estet-portal.com team would like to thank everyone who took part and asked questions to our experts, as well as Elena Stoyanova and Egor Kolodchenko for original and informative answers! The dialogue was not only interesting, but also sincere and funny! 60 minutes flew by almost unnoticed, and we are looking forward to the new live broadcast!

Thank you for staying with estet-portal.com. Read other interesting articles in the "News" section. You can watch the full version of the live broadcast on the link.