In today's world without social networks nowhere! Probably, many of us cannot imagine existence without them. We transferred contacts, communication and even business to the Internet. This also applies to doctors who have begun to actively share their professional developments through these interactive resources.
However, the more we use social networks, the more often the question – and should you share your personal information. After all, as they say, everything said can be used against Us. The answer to this question was given in his blog by international business consultant in the field of aesthetic medicine Roberto Speroni.
Should a doctor share personal information on social media
RS: In my practice, I often find that the doctors I work with don't share personal information. And honestly, I understand why. Of course, it is possible for a patient that a doctor who shares his innermost things seems more "human".
In truth, what should really interest the "consumer" medical services – these are the professional skills of the doctor, whether he is an expert in his niche, whether he can find a solution to the necessary problem.
Personal information about the doctor will only distract from the really important things.
Read also: Roberto Speroni: Happy Patient – this is the best marketing ploy
How can a doctor increase his popularity in social networks
RS: First of all, you need to work with the right social network. I do not want to advertise any of them, but in my personal experience, I see only one social network that really works – this is Instagram. It is through this network that I have gained quite a lot of contacts, and I know that the doctors who use it – progressing successfully.
Regarding the posting of information, I think it's important to show not only the results of successful work in the form of before / after photos, but also how the doctor deals with complications and copes with difficult cases.
It is important that a specialist is not just a master, but also a person who is able to find a solution even in the most difficult situation.
Read more secrets of successful promotion in the field of aesthetic medicine in Telegram!
Personal information: can the doctor share the private
Probably, many of us can't imagine existence without social networks. We have transferred contacts, communication and even business on the Internet. This also applies to doctors who actively share their professional experience through these interactive resources. However, the more we use social networks, the more often a question arises - is it worth sharing your personal information. After all, all that has been said can be used against us. The answer to this question in his blog was given by international business consultant in the field of aesthetic medicine Roberto Speroni.
Should the doctor share personal information in social networks
RS: In my practice, I often come across the fact that the doctors I work with do not share personal information. And, frankly, I understand why. Of course, it is possible for a patient that a doctor who shares the private looks more "human."
But, in truth, what should really interest the "consumer" of medical services is the professional skills of the doctor, is he an expert in his field, can he find a solution to the necessary problem, is he updated with the last techniques and medical technologies. And personal information will only distract from the really important things. Moreover, I think it’s always a good idea to distinguish between personal and business life since we are all human being and we have to the right to protect our privacy and private life, provided that will not interfere with our work performances.
How can the doctor increase his popularity in social networks
RS: First of all, it is necessary to work with the right social network. I do not want to advertise any of them, but on my personal experience, I see one social network that really works much better than others in our business field right now - it's Instagram. Through this network, I gained quite a lot of contacts, and I know that the doctors who use it - are successfully moving forward. It’s fast, not dispersive and effective.
Concerning the placement of information, I think it is important to show not only the results of a successful work, I mean - photos before/after, but also how the doctor works with complications and copes with complex cases and also informing public about new treatments, technologies and new trends. After all, it is important that a specialist is not just a master, but also a person who is able to find a solution even in the most difficult situation.
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