To be a woman in modern society – this is a real challenge. Indeed, today women want to take place both in their careers, and as mothers, and as loving wives. But sometimes it is very difficult to find the balance and strength to succeed in all areas of life. Be happy – this is the choice of a woman, and each – your recipe. It is important to find what brings you true happiness.
21 – On April 22, a large-scale project for women and about women SUPERWOMAN will take place in Kyiv. Event organizer Katerina Smotrich told estet-portal.com what it means to be a woman, how to discover the potential in yourself and, of course, about useful beauty habits that preserve beauty and youth.
What is the relevance and importance of the SUPERWOMAN project
This is a project about each of us, about everyone who wants to live a happy, fulfilling and conscious life, without exchanging it for matching the cardboard images of an ideal woman that someone once came up with for us.
It is natural for a person to strive for perfection in everything, but it is very easy to fall into the trap of not conforming to the generally accepted norms of "normality". I, like any woman, want to succeed as an entrepreneur, as a wife, and as a mother, while remaining attractive and mentally healthy. But here's exactly how to do it, when and what to devote time and attention – it should be the woman's choice. In a nutshell, the project is about it. About the freedom of choice for a woman to be what she wants to be.
SUPERWOMAN – who is she? What are the main character traits inherent in such individuals
The trick is that superwoman – all women! Yes Yes. Everyone has a supertalent, a superpower, a superpower. For some reason, we are used to considering ourselves ordinary, average, average. Don't stick out, don't stand out, don't be "upstarts".
And, as a result, nothing special can be expected from this life, not claimed. It seems to us that some other people, extraordinary ones, can achieve success. And we are ordinary, we – we can't.
Our project was created for women to see, hear and meet other women who have already achieved success in their field – business or society; teamed up, created new business projects, made a breakthrough in art, together made this world a better place and believed that the success – this is a worthy reward for each of us.
And most importantly, the success of – it is an internal state. I want each participant of our event to find her success, to find what she lacks in order to be 100% happy.
Therefore, answering your question, in order to feel like a SUPERWOMAN, you need to give yourself the opportunity to find what makes you truly happy, and what character traits will be useful here – it is very individual.
How did you select candidates for speakers? Is it easy to communicate with entertaining business women
I was guided by professional achievements, willingness to share experience with other women, active life position and charisma. All speakers of our conference are unique personalities, each with their own story proves that everything is subject to a woman. For a modern entrepreneur, life and business are closely intertwined and practically inseparable; entrepreneurship – it is a way of life, a way of thinking. Our women are very talented! And I'm sure there will be an entrepreneurial boom in 2018, and I wish more women would finally dare.
About how – to be a business woman, what qualities the business requires from us, what we will have to face and how our speakers coped with this, we will talk about it.
Communicating with most speakers of SUPERWOMAN is easy! They think fast, make decisions with lightning speed and respond to messages even at 11 pm. This is probably why they are successful: they never stop!
You – tough person? It is easy to negotiate with you
K.S. I – the person is more direct. In some matters, I am principled, and if these principles need to be defended – have to be tough. Although, it must be admitted that in recent years, less and less. Yes, it's easy to deal with me I also think quickly and make decisions quickly, based on experience and intuition.
Will the next SUPERWOMAN
K.S. Required ! And not only in the conference format, the – this is the first sign and we will not limit ourselves to the format of the conference. SUPERWOMAN – it's a big project with international perspectives, but it's too early to announce.
How do you manage to be a mom, an entrepreneur and still find time to take care of yourself?
We live in a great time when taking care of yourself – easy as ever! We are really lucky: cosmetology and aesthetic medicine provides an unlimited space of opportunities to look the way you want. I do not always have time to have lunch, I constantly disrupt the drinking regimen and sometimes sleep very little. Not to mention that the environmental situation leaves much to be desired.
My car always has thermal water, moisturizing serum, hand cream and whitening eye drops. Before I did not attach importance to brands. Well, cream and cream. But as soon as you feel the difference between the mass market and professional cosmetics, then the question of price is no longer worth it. The correlation is obvious: the more time devoted to business and work, the more systematic personal care should be. This is an urgent need and time for this – holy.
From express methods: regenerating night cream, hydrogel patches and plasmolifting – perfect recipe!
Have you already found "your" beautician? You trust him in everything
For a modern woman, a beautician – the same need as freshly washed hair. We – women, we are met by the face.
I have two specialists: in Odessa and in Kyiv. I came to both by recommendation and recommend them myself. I am sure that in cosmetology a satisfied client – the best advertisement! Yes, I trust my specialists, there is no way without it. Trust in this case plays a key role.
I compare all the advice and recommendations of my acquaintances with the opinions of my specialists, because here it is like with medicines: what suits one – does not fit the other. Even if there are identical readings. I stopped prescribing any procedures for myself a long time ago, I always listen to the opinion of a specialist.
Can you be quickly persuaded into something new? Risky? Who is your authority?
Yes, I am – adventuress. I fully trust my specialists and am always ready for experiments. So I tell them: "Let's experiment on me."
Once Magdalena Al-Nagash, an expert in the field of aesthetic medicine, whom I respect very much, said to me: "Katya, the question" At what age is it time to do this? – fundamentally wrong. There is no age "when it's time", it all depends on the availability of evidence! And I totally agree with her.
Therefore, if there is evidence (and a professional will always tell about it) – I'm only "for"! I make these decisions quickly.
Unconditional authority for me – my husband. I trust his opinion, experience and intuition.
Your spouse – Your friend? Are you consulting with him or "I myself"?
My husband – my best friend (Zhann Smotrich, entrepreneur, marketer - ed.). We both consult with each other in everything, because we live and work together.
Yes, our family – of those where the spouses know the passwords for each other's social media accounts. We may disagree on some issues, but if it opposes something – I don't do it. This applies to both business and life.
Such a position may seem strange, but it allows us to maintain a healthy gender balance, where a man remains a man, and a woman – woman.
I wish every woman to find a man with whom, being strong, she would sometimes feel, if not weak, then fragile.
There were times when my husband saved me, for example, from partnering in projects with certain people. So he said, “Katya, you shouldn’t start this, you won’t be able to work with this person.” or "That's not a very good person." I was surprised, argued, and then time passed, and I understood the value of this advice. Experience taught me to listen to his opinion. So no, not "me myself".
Does this mean that the family is still – main ingredient in life? How do you keep this balance
Surprisingly, I don't have to take the trouble to keep balance, because my – It's very personal and not for everyone. I made a choice in the direction of the quality of spending time with my family, and not quantity, I groped for the very model in which everyone feels good and comfortable. I am helped by my parents, the nanny and the rejection of the desire to live up to other people's imposed ideals.
In my life, yes, my family – it is the most important, the highest value.
My three inviolable rules for maintaining beauty and inner balance:
1) Rest when the body and brain require it, not the schedule. This is important – give yourself a chance to recover. It doesn’t matter what it will be: a spa with friends, a day in pajamas watching TV shows, or a trip with the kids to the zoo. If you feel that your strength is running out – save yourself.
2) Going to a beauty salon, beautician or shopping. For us women, this is everything – not so much a necessity as rituals that have magical powers. Watch with what eyes women leave beauty salons. No words needed here!
3) Healthy sleep, drinking regimen (2 liters of water per day), coach or psychotherapist – as needed.
What procedure are you afraid of? Plastic surgery: "for" or "against"
Plastic surgery, yes rather than no. Probably, there is no procedure that I am afraid of, it’s more like a question “What in return?”. If there is a problem that prevents you from feeling harmonious, overshadows life, then, probably, plastic surgery – only chance.
Again, a top-notch professional will never offer you a procedure that hurts. Here, as in the case of choosing a beautician, you need to take the time to carefully select a professional.
In any case, I am against solving psychological problems through plastic surgery, there are psychotherapists for this, and plastic surgeons are needed in order to make us beautiful even more beautiful. Is it necessary, how and when – it's a woman's choice!
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