If you are already doing what you love and at the same time dream of turning it into a good source of income, making sure that customers line up for your product or service, you cannot do without creating a brand. This process is not easy and requires significant financial and time investments, but in the long run you will get something that will identify your product (or service), make it recognizable to the target audience and attract consumers, thereby increasing the profitability of your business.
How to create your own brand, where to start and what nuances should be taken into account in the process of its development, said the director of estet-portal.com Elena Lyashko.
General information about the brand: what it is and what its functions are
The brand is built on the basis of valuable information for the target audience related to a certain type of service or product. It is the brand that provides the distinctive features of the business, thanks to which it becomes unique, recognizable and able to win the trust and loyalty of customers. To develop a brand, you need to think about its components: name, logo, corporate colors, fonts, company rules and values (corporate culture) and other specific elements.
Functions performed by the brand:
- filling a niche in the market;
- formation of company recognition;
- Providing product/service quality assurance;
- creating a base for sales growth;
- formation of pricing policy;
- engaging business partners.
A well-designed brand creates recognition of the company, helps it stand out from competitors, attract new and retain existing customers.
Step-by-step brand building process: what is important to consider
Let's say you have already decided on the type of activity for which you want to create your own brand. What's next?
Work step by step:
1. Study the market
Analyze up-to-date information about market trends, competitors (including brands and their promotion strategies) and consumers (who may be interested in your product or service and why, what this category of people does, i.e. make a portrait of the target audience). As part of this stage, based on the information received, objectively assess the strengths and weaknesses of your company, its opportunities and risks.
2. Think about the brand image
- what are the values and mission of your company;
- what are the main characteristics of your business;
- what audience is interested in your product/service;
- what makes you different from your competitors.
- Answers to the above questions will help you develop a brand concept: create a unique selling proposition, decide on the name, brand visual design, communication style with the audience, motto and the most appropriate way to convey your message to the consumer.
The first step in drawing up any marketing plan is to determine the main goals and objectives for both the business as a whole (profit, sales), and for a specific marketing campaign in particular (attracting new customers, building consumer loyalty, engaging the audience, increasing sales) .
The company's budget largely determines the set of activities that will be used to promote the brand. You can increase brand popularity and awareness through a competent combination of marketing tools.
• company website (including its mobile version); • social networks (posting content on Facebook, Twitter,
Instagram
, YouTube, etc.); • viral promotions; • search engines (ensuring the visibility of a site or page in search results for certain queries of the target audience);
• mailing lists;
• attracting opinion leaders;
•
Creation and promotion of the brand – difficult task, requiring time and often considerable financial costs. In rare cases, the company manages to fulfill it exclusively on its own. Therefore, more and more entrepreneurs turn to branding professionals for help, who, taking into account the wishes of the client, help create a successful brand.
estet-portal.com has been promoting brands in the Internet space for more than 5 years. We constantly monitor new trends in digital marketing and with the help of unique, high-quality and relevant content aimed at a specific audience segment (practitioners or patients), we help our clients:
• increase brand awareness;
• attract the attention and interest of the target audience to products and services;• expand the reach of the target audience;
• increase sales.
Brand promotion with estet-portal.com – this is a unique, relevant, high-quality and diverse content focused on your target audience, an individual approach and a guaranteed result.
To achieve the above goals, the estet-portal.com command:
• uses effective social media channels to distribute content (Facebook, YouTube,Instagram, etc.);
• publishes various formats of native (natural, well perceived by users) advertising: practical cases, interesting materials, expert opinions, photos before and after procedures, videos, interviews with famous speakers, news, announcements; • cooperates with domestic and foreign opinion leaders in the field of aesthetic medicine; • holds conferences
BusinessShot<
Contact estet-portal.com by e-mail inbox@estet-portal.com or call (097) 762-99-39 – and we will definitely find the most effective way to promote your brand on our portal!
Read also: How to determine the target audience - we paint it point by point
Share:
Add a comment