The annual medical examination of the patient named "Private Medicine", held at the 5th International Forum of Owners and Managers of Private Medical Clinics, showed that in the context of the ongoing medical reform, he has a good prognosis for the future .
"I'm sure one day we'll wake up and just not recognize the medicine that comes from the old cornbread." will turn into a modern Boeing, – I am sure the organizer of the forum, Professor Yaroslav Zablotsky. And this is not at all a fantasy of a bold visionary, but one of the likely scenarios for future development and the transformation of this most important sphere of social life of society.
However, in order for the upcoming changes to be so positive and striking, it is necessary to carefully study the current state of the healthcare sector, conduct high-quality diagnostics with the help of the best specialists and assess the prospects, in this case, the estet-portal article will help you. com.
Current state of healthcare
Despite the fact that worldwide healthcare – one of the most promising industries, which, with the right approach, can become a powerful driver of economic growth, the share of private medicine today does not exceed 10%. This is one of the lowest rates in Europe. The only exceptions are dental clinics, which account for 75% of the total volume of the private medical market.
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The reasons for this lie both in the plane of macro- and microeconomics. The macroeconomic factor is obvious – despite the growth of the Ukrainian economy at 2-3% of GDP per year, people's real incomes are growing very slowly. As for the microeconomics, despite the strict licensing, the private medicine market does not give patients confidence in the quality of their services.
One of the reasons for this is the shortage of good doctors and staff, for which clinics have to literally fight today. Yes, and the still uncertain timing of the transition to insurance medicine does not add optimism to the players in the private sector of medicine.
What dangers await the founder of a private medical clinic
However, even today, private medicine "grows ahead of the market,– Evgeny Glibovitsky, a leading specialist in the development of long-term strategies, is sure. – But in addition to new opportunities, high demand creates new risks. It's like injecting morphine – it is easy to enter into a state of euphoria in a growing market, when every step of the owner leads to business growth.”
The bad news is that the situation will only be relevant "until the dam breaks between the Ukrainian and global markets." And then the competition within the sphere of creating a private medical clinic will take on more acute forms.
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It is also necessary to take into account the fact that in today's globalized world, competition will not only intensify, but its object will also change. “Today, all market players, regardless of the segment in which they operate, are included in the big game, where the object of rivalry is not only products, services and services, but also human resources, – considers Igor Gut, a system business researcher. – Therefore, the effectiveness of managing the productivity of people, along with the implementation of the principles of lean manufacturing, are today becoming the basis of the business model of any successful private business.The role and responsibility of the business owner is growing, agrees Peter Zashev, an expert in the field of international business development and corporate training, who is convinced that in order to build a successful business in the new conditions, it is necessary to find a balance between private and public interests.
Business Owner – the architect of his company's ecosystem.
Secrets of success from successful owners of a private medical clinic
Despite the objective difficulties and new challenges, the private medical business in Ukraine is on the rise. This is confirmed by the fact that, according to the data published at the 5th International Forum of Owners and Managers of Private Clinics, about 20 new private medical institutions will open in Kyiv in the next month alone.
Youtube channel That is, private business must "know and respect the values of its customers and build its business strategy with a positive-sum game aimed at strengthening the common good," – agrees expert Evgeniy Glibovitsky.
Faith and hope in medicine
Very soon, technology and new forms of economy will completely change the essence and face of the private medicine of the future. “Its main task will be to create a space for a healthy, long and fulfilling life, where the doctor will become the center of trust, – futurologist Andrey Dligach is sure. – Therefore, the most important thing that the owner of a private medical clinic should do today is – it is to strengthen his reputation, which tomorrow will become his main capital. However, today in Ukraine there are already examples of clinics in whose business model social responsibility is a key part of the corporate philosophy and success strategy. "In today's world, trust is worth more than money" – Forum organizer Yaroslav Zablotskiy is sure.
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