Interaction with clients: opportunities and benefits of CRM-systems for medical business

Enterprise leaders are well aware that automating various business processes using the most appropriate technologies greatly facilitates the work of employees, saves time and effort to solve more important and complex tasks. Today, a very important and useful tool for the medical business are CRM systems – software designed to automate customer interactions. Why CRM systems – an indispensable solution for doing business in the medical field and what opportunities they open up, said Andrey Burlutsky – Business Development Manager for the EU and Ukraine, Microsoft.

Andrey Burlutsky – Business Development Manager for the EU and Ukraine, Microsoft

Why is it important to use software in your work today?

Software is important to use not only today, but also yesterday. Accurate automation with the right technology  takes the company to new levels of productivity and flexibility. Today, technology can speed up the launch of a new product to the market, make it easier for employees to complete daily tasks from a few hours to a few mouse clicks, maintain proper communication with their customers, thus ensuring their loyalty, and even help in attracting new customers.

Is it relevant for all businesses to use CRM-systems? What are the main benefits of working with CRM-system?

My answer – definitely yes. Different companies need a different system for interacting with customers. Knowing your customer in the era of digital transformation becomes critical. Working with data in CRM strengthens customer loyalty to the brand. But data analysis in CRM gives even more opportunities – allows a company to create new products based on insights, behavioral patterns, or preferences.

Working with data in CRM strengthens brand loyalty.

It is important that CRM becomes a mandatory procedure for all employees or a rule in the company. Fragmented use of systems almost does not produce results. For those who do not currently have electronic customer records, I would recommend starting with Excel. This will be the first proper step on the path from a company that has customers to a company that customers love.

As part of the report "The entire pool of clients at your fingertips", which will be presented at the Business Shot conference on May 12, Andrey Burlutsky will talk in more detail about the possibilities and benefits of using CRM systems in the medical business, and will also answer all your questions about automating interaction with customers, attracting and increasing patient loyalty using modern technologies.

Hurry up to register for participation in the conference to learn how to properly organize and develop a medical business, constantly increasing its profitability with the help of modern tools and effective strategies.

Ask your questions in the comments to this article, come to Business Shot on May 12 and get comprehensive answers to them!