Compared to the number of women‚ seeking the services of aesthetic medicine‚ percentage of their satellites‚ practicing the same‚ negligible. However, in the past few years, gentlemen's beauty service quotes have gone up. What is the reason for this change and what do clients of plastic surgeons and estheticians most often want to change in their male beauty? Answers — in our review.

Meticulous care of the representatives of the stronger sex about their own beauty has traditionally been considered, if not a deviation from the norm, then, in any case, a rather strange personality trait. If one adheres to the widely held opinion, too scrupulous attitude of a man to his appearance detracts from his masculinity, hence the ambiguous attitude towards metrosexuals. It is not surprising that in world literature there are many plots in which the impeccable physical shell of the characters coexists with infantilism, indifference and even cruelty. Recall the Wilde hero Dorian Gray, who gave his soul to the power of dark forces for the sake of eternal youth…

Between us girls?

The extent to which societal attitudes towards male and female beauty differ can be judged by the results of a recent British study, according to which beautiful women are more likely to give birth to girls than boys. This fact served as a weighty reason for optimism: they say that an attractive appearance is more often inherited by those who need it more. Indeed, for women, beauty is not only an aesthetic category, but also an important factor in well-being — both personal and social.

Male representatives make up no more than 10% of the total clientele of estheticians. As for the stronger sex, the guarantor of his success is the concept of strength: physical strength, financial viability, the ability to maintain self-control and the ability to act in difficult situations.

Of course, there are a number of medical interventions that can in no way be attributed to the idle desire of a man to simply embellish himself. These are otoplasty (correction of protruding ears), hair transplantation, as well as reduction mammoplasty — surgical solution to the problem of gynecomastia (development of the mammary glands according to the female type). Also, it would never occur to anyone to condemn a man who turned to reconstructive surgery in order to correct significant congenital or acquired defects in appearance that significantly complicate life.

When talking about the growing popularity of operations for men, one should also take into account the latest social trends. In modern society, there is a so-called phenomenon of democratization of consumption. In other words, the strict line of demarcation between women-only and men-only services is being blurred. According to sociologists, modern people are increasingly comfortable living in a unisex space, where a visit to a cosmetologist by a representative of the stronger sex is perceived as familiar as a preventive visit to the dentist. Finally, growing professional competition, along with the desire of people to try themselves in new fields of activity and continue education, causes a completely natural desire to look younger. It is no secret that a well-groomed appearance increases the chances of a successful career for both sexes.

If you put Banderas' mouth on Pitt's nose…

Of course, women are more subject to the "dictatorship of the gloss" than men. We are much more likely to look at photographs of flawless beauties in magazines, compare their external data with our own, and we may well go to a plastic surgeon with an order for “specific” lips, breasts, or an eye shape. However, the representatives of the stronger sex are not alien to the desire for excellence, they also create idols for themselves or find competitors over whom they want to win an unconditional victory. Having decided to change any part of the face or body, gentlemen often tend to be equal to certain standards.

Hooked, not straight enough, too long or too wide… You never know how a man can complain about his own nose. It is not surprising that the representatives of the stronger half are quite willing to go for rhinoplasty, wanting to come to terms with their own reflection in the mirror and become more self-confident. The noses of American actors Brad Pitt and George Clooney are especially loved by the clients of plastic surgeons, with the muscular beauty of which no one can argue. In recent years, the demand for blepharoplasty has also increased, allowing you to say goodbye to the eternally tired and aged — due to drooping eyelids and bags under the eyes — with a glance.

The chin is undoubtedly that part of the appearance that men are dissatisfied with much more often than women. In an effort to give the face more strong-willed features, the technique of prosthetics becomes the right decision, and "visual aids" for doctors — all the same George Clooney and Brad Pitt.

Men do abdominal liposuction — spouses often persuade them to get rid of their prominent belly. Although obedient husbands themselves often admit that the limit of their dreams — toned abs, similar to what Jean-Claude Van Damme had in the heyday of his career. Another zone, the appearance of which the representatives of the stronger sex are rarely satisfied with, — rib cage. And intense sports training is seen by many as not the only way out of the situation.

The operation in men for prosthetics using special implants allows to expand the chest and make it more prominent. However, doctors emphasize that the risks associated with this operation cannot be assessed as insignificant. Therefore, resorting to intervention solely to improve the good is very unwise. A medical indication for implantation can be, for example, a congenital deformity that creates difficulties for the functioning of internal organs. Here we are talking not about aesthetic, but about reconstructive surgery. Nevertheless, this observation does not stop the daredevils who have decided at all costs to acquire a pectoral muscle corset in the style of Arnold Schwarzenegger or the young Brazilian actor and fashion model Paulo Zulu, who is replacing the veteran.

Silicone implants — suitable material for giving relief volume to the calves. Ah, what legs! It turns out that this exclamation can escape from a man not only when looking at a pretty girl. The famous limbs of the British football player David Beckham — no less reason for male delight. The beauty of the fifth point, as medical practice shows, is also of great concern not only to the legitimate owners of a bikini. In the queue for gluteoplasty, the strong half is crowded under the impression of the achievements of the sultry Latin Americans — the already mentioned Paulo Zulu and the better known among our compatriots Ricky Martin.

Men are quite sensitive to the need for even a short rehabilitation period after aesthetic interventions. For example, they are not at all inspired by the prospect of applying concealer makeup.

Injection correction of age-related changes — a separate chapter in medical aesthetics for men. Botulinum toxin injections are most in demand among the stronger sex, causing temporary denervation of muscle fibers and thereby smoothing mimic wrinkles. By the way, clients of estheticians pay special attention to the smoothness of the forehead and the elimination of wrinkles between the eyebrows.

At present, hyaluronic acid (HA) preparations are also gaining popularity, providing the skin with optimal hydration and tone, which allows the face to look fresh and emphasize male beauty. It is noteworthy that in the representatives of the stronger sex, this effect in some cases provides a more pronounced rejuvenating result than in women. The fact is that dehydration of tissues — a rather rare problem for men, since in the upper layers of the epidermis they retain more moisture than women. Modeling the contour and fullness of the lips with HA is also not uncommon for the strong half.

According to the materials of "BEAUTY AND HEALTH"

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