In the digital age, popular bloggers have become the new opinion leaders and thought leaders. To to promote and promote your brand, nowadays you can no longer pay fabulous money for advertising on television, radio or on street billboards. It is enough just to agree with any well-known blogger who will unobtrusively talk about the product or service to his audience of many thousands, who unconditionally believe him.
And you can create your own personal business blog to fight off potential advertisers later! Read about the main advantages of this development path in the material estet-portal.com.
Business blog for brand promotion together with estet-portal.com: main advantages
The main advantages of blogging are more or less imagined by any modern Internet user. This is an extremely effective tool for building a brand from scratch, which gradually increases awareness. In addition, the blog allows its author to provide his target audience with the necessary information without using the site and additional sites (except that without additional promotion in social networks you still cannot do – today you can’t do without them, but this is also minimal or no budget at all).
We are pleased to inform you that the online publication estet-portal.com also offers everyone interested in their free time to try changing medical instruments to a computer keyboard and start their own blog on the already prepared platform of our portal.
No need to look for – everything is ready for the publication of your sharp "pen". You just need to fill out a short form by clicking on the "Log in" button. in the "Blog" section, and send your text to the moderator! And in a few minutes you will become popular with estet-portal.com!
If you start your own blog on estet-portal.com, it can enhance the effect of your overall online marketing strategy.
Initially, blogs created the concept of a personal brand, which today is well known to every successful professional in their field.
Simple tips to maintain individual blog
- Try to mention keywords from your professional field in headings and subheadings (identify the most popular words and phrases in search queries).
- Write on topical topics related to your professional field ("thinking" on abstract topics does not attract an influx of an audience aimed at specific information).
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- Content should be not only relevant and well-written, but also unique (for all attempts at plagiarism, search engines severely punish portals with a decrease in the search rating).
The main advantages of a business blog on estet-portal.com
- High ranking of blogs by search engines.
Search engine optimization (SEO) works better on blogs than on classic sites, which sometimes search engines can hide at the very bottom of the list of search pages with unexpected changes in their algorithms.
Blogs are usually always in the TOP of Google and Yandex results, which makes it possible to successfully promote themselves.
And if you maintain a business blog in good faith, regularly and systematically filling it with high-quality thematic content in the same style (and not reprinting other people's texts a couple of times a month), then the visibility of your blog in search engines will increase even more. As well as the trust of a growing audience in your brand.
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- Not just attracting customers, but building trusting relationships with them.
The blog is not like a dry, faceless website – he has a more human "face"; and inspires more confidence among potential customers, because the author is at their fingertips and does not hide behind a modest, invisible line "Contacts"; somewhere in the corner of the site.
It's also much easier to establish an interactive relationship with your audience on a blog than on a regular site. In this regard, blogs overtake only social networks with their live video broadcasts and real-time chats.
On social networks you will be one of the millions, and on the blog you will be – the one and only creator and king of virtual space.
- Business Blog – it is an investment in the distant future.
The effect of increasing the popularity of a personal brand in a business blog, of course, will not be momentary. It will take some time for the audience to begin to grow, to trust the author, to be interested in his opinion, to look forward to the release of each subsequent article.
However, in the long term, that is, the distant future, a successful blog will bear such fruit that you will never regret the time, effort and budget spent on its promotion. After all, a promoted business blog is like a blazing fire around which everyone wants to warm up, and you just need to periodically throw firewood on the fire and monitor the heat level, which does not require much effort.
- Opportunity to become a leading expert in your field and opinion leader.
Surely you are a professional in your field, and you have your own branded "chips" that you can demonstrate to your clients.
When the level of trust in your publications increases, you will be able to become an expert in your industry in the eyes of a potential audience.
You will be quoted, reposted from your blog, invited to discussions as an experienced expert, asked for your opinion, etc.
Do not forget: all this is possible only with the publication of high-quality, exclusive, relevant and unique content that you will not find anywhere else on the Internet, except for your blog, and constant attention to your offspring. But long-term career and business results are worth it!
Make your personal brand recognizable and popular with estet-portal.com!
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