No one will be surprised by the fact that social networks are today at least a source of growth for recognition, and even a supplier of a flow of customers to a business. At the same time, any business that approaches this issue quite seriously knows and understands that this channel is subject to constant updates. So, there is no need to relax. And today, the author of the Granyts.NET project, social media specialist, CashFlow host, BusinessShot conference speaker Galina Larionova shared with estet-portal.com readers relevant tips for business development in social networks.
Check the relevance of the social network in terms of the audience
When a service or platform first appears, young people are the first to start using it, because they are more inclined to perceive new products. Later, older people come, and the young ones try new platforms and solutions. Therefore, if due to the youth of the audience you have not considered any social network before, then update its relevance among your audience.
How do I do this? Conduct a survey among your existing customers and subscribers - what social networks they use and how often. After that, choose one or two where your audience is the most and focus on these channels. This will help you save time, advertising budgets and direct the efforts of the SMM team in the right direction.
Use keywords in your posts
Social media pages are indexed in the same way as the pages of your sites. Therefore, when creating publications, you can and should take the same words as for the semantic core of blog articles or descriptions of services / goods. Of course, it is better if you have not only those words that your competitors constantly use, but also unique ones that give rise to an associative array with your brand or company.
By the way, bookmarks on a Facebook business page or a Youtube category title are also well indexed, so optimize their titles for search results. For some social networks, hashtags will still be relevant. But you don’t need to use everything in a row, but rather develop unique 2-3 hashtags that reflect, for example, the essence of the rubric in your content plan.
Engage influencers to promote
The power of social marketing has long been known. But at the same time, not many companies resort to this method. This direction is very well developed on Instagram, but with changes in algorithms, attracting opinion leaders is gaining momentum on Facebook. At the same time, be sure to analyze the audience (not only subscribers, but focus on those involved - comments, reposts and likes), the style of presenting information (very useful for understanding the audience and compiling the text of the publication) and study the blogger’s feed in a couple of weeks, or better a month ( this will give you information about what has been written before and how you can use it to your advantage).
You don't have to save up thousands of thousands to buy a post from a superstar. It is better to distribute the budget among several microleaders - so solve the issue with coverage, and be able to test different audiences by age, and test different calls to action, for example. And no one canceled the barter. You can always change a service or product for an honest review that will bring you new clients from blogger's friends.
Make your followers your followers
Always remember that social networks are created, first of all, for communication with friends. Therefore, if you constantly publish information about a product or service, then you only relieve the acute pain of customers. At the same time, it is far from a fact that they will remember you next time. Because the information noise in social networks is very big. Use emotional overtones and try to become a friend to your subscribers. I want to return to a friend, they will advise a friend with pleasure, they trust a friend more.
Loyalty in social networks is measured not by discounts or points, but by the desire to share and recommend to your friends. Look at your information through the eyes of the client and ask yourself why they would want to do this. Perhaps you always give the most needed advice. Or you can always get the most innovative products as a gift (of course, only for your own). Or you remember not only clients' birthdays, but also their favorite cities/dishes/dog breeds/other things unique to humans. This creates affection, and then clients who will be brand advocates.
Use the latest tools like chatbots in messengers
Constantly look for new ways to improve yourself and your presentation. Technologies are developing very quickly and you will not surprise anyone with smartphones and quick messages. So why aren't you taking advantage of these benefits? This is a very cool way to surprise customers, which means to attract more attention to yourself.
A chatbot can help with a lot of questions: answering questions from clients/subscribers, delivering relevant news to their phones, the ability to accept requests around the clock, increasing the level of engagement in social networks, and much more. At the same time, such a miracle does not go on vacation, does not get sick, does not ask for a bonus and is ready to communicate with clients around the clock in a good mood. Agree that this is important to increase loyalty.
You can create it yourself on the platform or contact specially trained people. And, by the way, if you now manage your own social networks, then it’s better to find specialists who are aware of the trends in the social networks you use. At the same time, so that later it would not be excruciatingly painful for the results, I recommend at least a little to learn how social networks work.
BusinessShot!Hurry up to register: +3 8(097) 762 99 39 or email: business-shot@ estet-portal.com.
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