SMM can be one of your online marketing channels and your main content distribution channel. (You can be productive without creating your site). Social networks have a huge impact on all areas of our lives. If you do not use them, your competitors will gain an advantage and increase their market share.
Social networks introduce your potential clients to a specialist or clinic even before visiting and increase loyalty. Social networks — it is an opportunity to constantly be in touch with the reader, so the content will always be where the audience is. What does the reader do in the morning? Starts by browsing social media. Everything that interests him is already in the feed.
While a potential client is just looking for information, you can grab their attention with useful content and convince them of your competence. As soon as the need arises, he will know where to turn.
Consider social platforms as platforms to draw attention to your resource. The segment of mobile Internet users is constantly growing, and you can use it effectively. Why do we need a content plan for SMM estet-portal.com was told by the editor-in-chief of the Econet information portal, speaker of the BusinessShot conference Lesya Moskalenko.
What do you need social networks for
1. To be known about you.
2. To attract new customers to your website and clinic.
3. Involvement of existing customers;
4. This is a platform for communication with your target audience
5. PR tool — increase in personal recognition of a specialist, clinic, brand;
6. Social networks — excellent sales channel.
Follow us on Telegram!
The main social networks you need to promote: Instagram; Facebook; YouTube. In addition, they sell well the services of the medical direction of the community in messengers — Telegram and Viber.
Let's dwell on Instagram in more detail, both for the medical business in general, and for plastic surgery, aesthetic cosmetology — it is the leading sales channel.
Which content is right for you
Content should be: firstly USEFUL, and secondly it must be VIEW. People want to see RESULTS of your work — this is the face of your clinic, its visiting card.
You can quickly test your post by looking at it through the eyes of 3 people: a fan, a random person, and a skeptic.
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If you can please a fan, convince a casual visitor of your EXPERTISE and hook a skeptic — you did a good job.
There are several formats for conveying information to the reader:
- text,
- video,
- graphics,
- audio.
For Instagram — these are posts with interesting and useful information, stories, live broadcasts, photo and video content, IGTV.
The most popular and fastest growing segment for Instagram is the video content segment. Instagram Stories — excellent social network functionality, it gives you the opportunity not to be afraid of being caught in spam and publish as much content in the feed of subscribers as you want.
After 24 hours, posts in the Stories section will be deleted, so your subscribers have the opportunity to watch new videos. Instagram Stories becomes your kind of news channel.
In addition, Stories has the ability to add a link to your website or landing page, but this feature is not available to all — only for pages with 10k+ followers. Such stories with an embedded link will help to significantly increase website traffic, respectively, with a properly built sales funnel, it will lead to an increase in income.
Promotion of medical services on the Internet: e-mail newsletter
Why are we talking about the sales funnel here? Because a well-crafted social media content marketing that brought hundreds of potential customers to the site can be leaked by a poorly performing or outdated site, a slow administrator who simply does not answer the phone.
After you have decided on the format of work in social networks, you need to develop a content strategy: how many posts, videos or photos will be published daily.
It depends on how FAST you will promote and gain loyal subscribers who are interested in your topic.
What is important for you to consider when working with social networks
1. It's the quality of your content. Remember that high-quality content increases audience reach at times.
2. Your Instagram profile should have prompt feedback and be presentable.
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Important feature! Initially set up cross-posting of posts, stories, IGTV on Facebook in Instagram. Thus, you will cover two social networks at once, without increasing the cost of maintaining a separate SMM manager.
Targeted advertising and various contests with prizes give good results. You have in your hands a tool for conveying information directly to a potential client. Start using it correctly and you will succeed.
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