Which of modern people has a messenger like Telegram installed on their smartphones? We are sure that not every second owner of a smartphone, but even more! Indeed, today Telegram is one of the most popular instant messengers. This means that this is a huge audience that continues to grow. It would be a sin for marketers and advertisers not to take advantage of such a rapidly growing, promising and wide traffic channel.
How to take the first steps towards making money on a telegram channel? How to build a successful channel from scratch that will bring a stable income? Galina Larionova knows the answers to these questions — social media specialist and internet marketing consultant. Her report at the BusinesShot business conference was dedicated to the topic of Telegram.
Basic steps on how to make money in Telegram from scratch
According to statistics, the audience of Telegram — quite young: from 18 to 25 years. There are, of course, younger or older users, but they are in the minority. In addition to personal correspondence, subscription to thematic Telegram channels has become very popular. Marketers quickly began to use this. After all, many niches in this messenger are still empty, while in other sources (such as Facebook) you already have to fight for them with competitors.
5 steps to making money in Telegram from scratch:
1. Think over the concept of interaction with the audience.
2. Create and design a channel.
3. Fill with quality content.
4. Attract subscribers.
5. Start advertising campaign.
Sounds simple, but it's not always true. So let's break down all the steps.
A Telegram channel for a company can be compared to a business page on Facebook, a business blog. He is the company's mouthpiece for the audience.
The king of the Telegram channel is useful unique content. This is not surprising, since the possibilities for the visual design of the channel are very limited.
But still, the visual component also needs to be worked on, if you want, so that the first impression of the channel among new users is favorable.
Read also: Internet advertising campaign: specifics
The structure of a competent "packaging" profitable channel:
Name (as short, simple and understandable as possible, causing instant association).
Avatar (very small picture, so you can not put small elements that will be poorly read/viewed).
Description (The gist should be enclosed in a few short sentences that will interest potential subscribers).
Text markup or markdown (If you write text in one continuous block, it will be hard to read and readers will most likely leave the channel. By adding a bot to your channel, you can make simple markup and highlight text in bold or italics, which looks more attractive to readers).
"Delicious" or branded photos (unlike Facebook, in Telegram, the initial content is text, not visual content, but sometimes attaching a branded image can be very useful).
Emoji for text (the main — is not to overdo it, just like on Instagram).
Surveys (very useful to use).
Audio- and video posts (they are good to dilute text materials).
Your own stickers (even if you have a very serious brand, you will still need something different and engaging, and the obvious choice would be to create a pack of your own stickers).
By the way, your own stickers can be a wonderful source for promoting your channel in Telegram.
Where to get subscribers in Telegram and how to earn money
We already talked about how to create your own Telegram channel in a previous article. Where to get the first subscribers? After all, it was created for them.
1. The first 200 subscribers can be freely added from your address book if your friends use this messenger.
However, you may encounter a situation where only a third of the phone book will be Telegram users.
Also, as with Facebook, it is not recommended to add people who are not interested in the topic of your channel and do not know anything that you are going to subscribe them to the channel. Otherwise, you will get complaints and a sharp outflow of the first subscribers. Therefore, do not be too lazy to write a message to everyone with an invitation to subscribe to the channel if he is interested.
There is no official promotion system in Telegram, no advertising accounts and no targeting. But Telegram bloggers have already thought of their own alternative system of promotion and promotion.
2. Basic — this is the purchase of advertising traffic on other, more promoted and successful channels.
Try to identify your target audience and understand what they are interested in related to your topics. Then find thematic channels (remember: not competing with you, but on topics that complement yours or are in contact with your field) and order advertising for your channel from them.
In the future, when your channel is promoted, you yourself will be able to earn on the sale of advertising "space"; newcomers. This is the main source of income from Telegram channels.
3. Other sources of your traffic.
Email, Facebook and Instagram pages, the site will also bring subscribers if you place an invitation to subscribe to your Telegram channel there.
4. Advertising in social networks.
In targeted advertising, instead of the website address, it is quite possible to indicate the address of the Telegram channel, bringing potential subscribers there.
5. Advertising in search engines (first of all, contextual advertising in Google).
6. Work with influencers.
These can be influencers on Facebook, Instagram, speakers who often speak on topics from your industry. If they often talk about your channel in a positive way, this will work very well.
7. A channel in the style of a blog or an author's section.
People like to buy goods and services from people, not from faceless companies. Therefore, each brand seeks to find a popular person who will become its face. What if you become an influencer and an expert yourself over time?
A channel in the style of a blog or an author's section.
People like to buy goods and services from people, not from faceless companies. Therefore, each brand seeks to find a popular person who will become its face. What if you become an influencer and an expert yourself over time?Personalization & Blogging — trending number one in recent times. So combine them into one channel!
Let's look a little into the future and imagine that you have already promoted your channel.
How to monetize it
1. Advertising of other channels,
However, if you created the channel as a mouthpiece for your business, then this method may not be relevant for you.
2. Launch your own advertising campaigns
(if you are promoting your own business).
Telegram can become the same sales funnel as other traffic sources.
A variety of useful, interesting, engaging, and then selling content (as in any funnel) plays a major role here in "warming up" clients.
And don't forget about regularity! If you do not want to lose subscribers, supply them with useful information regularly and uninterruptedly.If you are interested in learning more about life hacks and practical cases from the world of modern technologies for business promotion, then do not miss the fourth conference on medical business BusinessShot!
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