Are you going to create your own channels in Telegram? Congratulations, you are on the right track! Telegram – the very niche that is already sufficiently promoted among the potential target audience, but is not yet sufficiently occupied by competitors. Especially if the business topics that interest you are not related to digital and technology.
If you have little idea where to start, how to create a channel, attract an audience, how often to fill with content, how to promote your Telegram channel, then this article is for you. estet-portal.com will tell you about everything step by step — from a to z!
How to create channels in Telegram and why do it
We will not go into lengthy discussions about why modern business needs its own channel in Telegram. If traffic to your site from the CIS countries and just brand loyalty and the formation of a stable good reputation among an advanced audience of young and middle age are important to you, then you still cannot do without this messenger.
Experts consider Telegram one of the most promising and fast growing business traffic sources. At the same time, there are no censorship, artificial restrictions, but free niches – enough. By the way, according to statistics, the topics of health and sports, as well as beauty, are among the top ten most popular topics on telegram channels. So strike while the iron is hot!
You can create your own Telegram channels with one easy tap – on the New channel option in the icon to send a new message. This option is available both in the mobile version of the messenger and in the desktop version.
Immediately decide – whether you create a private channel or a public one. It makes sense to create a public one, unless, of course, you are targeting a very narrow segment of the audience that can only subscribe to the channel through an invitation link.
By the way, if for some reason you do not want your name to be associated with the channel, you can simply leave your data in the channel description and turn off the signature in the messages.
Another important note: if you are going to lead several projects in Telegram at once, then remember that it is impossible to create more than 8 public channels – this is the limitation.
And feel free to study the experience of competitors before creating your own channel! It's not shameful – it's necessary.
Try not to put human faces on the channel avatar so that the channel does not mix in the user's mind with personal chats and correspondence. It's better to have a logo or something similar as your avatar.
How to promote channels in telegram
So, with the creation briefly figured out, now let's move on to the more interesting part of – promotion.
We hope that by the time the channel is created, you already have a ready-made content plan for the near future, or at least an understanding of what and how you will write in Telegram for your audience.
Uniform rules for the regularity of publications no. The experience of various top Telegram channels does not allow us to display a single statistics – some post once a day, some post 5 times a day.
But the main rule is still – do not disappear for a long time «from the radar» your readers, so at least one post every 1-2 days is better to publish.
How do telegram channels get their first subscribers? Very simple – first you have to call your friends from social networks. Publish announcements, directly invite your friends to subscribe to your channel, fix the link to it in the publication at the top of your pages.
You can, of course, use the standard option of Telegram channels and add up to 200 users from your personal contact list, but experienced professionals recommend do not use this method. Firstly, if in this way you gain an irrelevant audience that is not very interested in your topic, then readers will quickly begin to unsubscribe from the channel. Moreover, you can get banned for suspicious activity.
By the way, for similar reasons, it is also not recommended to use cheats.
This can be a free repost exchange or a mention of your channel in exchange for some "goodies" on your part, or generally paid advertising – here you can negotiate as much as you can.
You can order advertising for your channel not only within Telegram itself, but also on other platforms (in popular blogs, for example) and social networks (Facebook, Instagram, etc.).
Repeat: interesting and unique content – this is the only way to keep the attention of subscribers in such a niche as the Telegram channel.
We hope that our advice will help you create and adequately promote your own channel in Telegram!
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