Advertising campaign on the Internet: features of the implementation

If you just want to spend money on advertising, then you can run it anywhere – on television, radio, in the press, on billboards. But if you want your advertising campaign to be successful and bear fruit, then you can't get away from Internet marketing.

Anyway, today all business and all successful advertising lives on the Internet. Moreover, with a more modest budget, an advertising campaign on the Internet can bring much more serious results – it can be both an increase in customer demand, and the formation of a brand, and an increase in trust in the company. And, of course, even direct sales, if the business niche allows it.
What does a successful advertising campaign on the Internet include? Let's figure it out together with estet-portal.com.

Features of an advertising campaign on the Internet

If you've ever run a PR campaign offline, it will be a little easier for you to build your strategy online. To learn more about current internet marketing trends, read our article here.

Internet advertising has a number of advantages compared to the classic options:
- Due to the high level of interactivity, you get direct and quick feedback from customers.
- An online advertising campaign is quite easy to technically adjust, if something something went wrong or the first results are not very good.
- Results from online advertising are often even more durable than from other types of advertising (for example, the number of mentions of your site).
- Targeting capability (clear segmentation and point impact) the audience to which your advertising message is directed.
- More affordable cost – even for companies with very modest budgets.
- There are no geographic or other boundaries for promotion.

Building an advertising campaign can be divided into several basic steps. They need to be thought through before the launch of the campaign.

The main steps of an online advertising campaign:1.    Developing the main goals of the campaign in order to understand what result you want to get and by what means it will be possible to achieve it.

2.    Identification of the target audience.

3.    Select the types of online advertising to be used. To determine their set, it is worth starting from the budget, tasks and desired results, as well as the characteristics of the company.

4.    Selection of online platforms for advertising. Their choice is determined by the same criteria as described in the previous paragraph.

5.    Analytics and determination of the effectiveness of the current advertising campaign. This stage should be not only at the end of the launch of advertising, but also at intermediate stages in order to understand whether the strategy needs to be corrected.

Aesthete portal – an ideal thematic online platform for posting information about the latest in cosmetology and medicine, as it has a very wide readership (more than 5 million readers visit our site during the year) both on the site and in social networks.

Now let's break down each item in a little more detail

The goals and objectives of advertising can be both global (brand building, strengthening reputation, increasing loyalty to the company), and more specific (attracting new customers, increasing sales, informing the audience about the launch of a new product on the market).

The target audience is segmented according to various demographic data, as well as taste preferences (if they matter when choosing the advertised company's products) and financial capabilities. Often, gender, age, type of professional activity, geographic location, income level, etc. are taken into account.

It is more difficult to choose the type of online advertising, as there are a lot of tools, and each of them has its own advantages and disadvantages.

For example, email newsletters, along with social networks, are considered one of the main

sources of traffic to sites and at the same time generate high user revenues for companies. However, in order to create a regular cycle of letters that is not spammy, but really attractive in terms of content for users, talented authors are needed.

Promotional banners on websites can also provide good traffic to the site, however, many modern people develop the so-called banner blindness, when the mind does not cling to clickable images on the right or left.

Contextual advertising in search engines has the highest level of efficiency and brings simply amazing results, but also the most expensive of all types of online advertising.

SMM (social media promotion) can be carried out even with the smallest budget, but more often it works in terms of reputation than in case of direct sales. And unique author's content is also important here.

One of the win-win options –
placement of articles in specialized online publications. This will help to attract a wide target audience, weeding out casual readers at the same time, and will positively affect the company's image. And it will not require significant financial costs.

In estet-portal.com you can not only post an article on the topic of health or beauty, but also use the services of our professional copywriters and journalists in preparing it. And if you want to try to "hone your pen" on your own, then on the basis of our site you can run your own business blog.

Think carefully, based on your campaign goals, which of the Internet marketing tools is ideal for you. If you have made a wise decision to entrust promotion to professionals, before choosing, pay attention to their reputation, experience (with specific examples of work), customer reviews, the presence of an integrated approach to the advertising campaign and an individual approach to each.

Recall that on May 18, estet-portal.com is holding a one-day business intensive

BusinessShot-3.0 for those who want to improve their performance at work! +3 8(097) 762 99 39 or e-mail: business-shot@estet-portal.com.BC«Eurasia», 4th floor, conference hall of Microsoft Ukraine, st. Zhilyanskaya 75, Kyiv!

We wish you extremely successful online advertising campaigns!

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