Mark Zuckerberg, the founder of the global social network Facebook, regularly presents "gifts" to all business owners; And not always around the holidays. Probably so that marketers do not relax! Another update of the algorithms and again everyone is in a panic – Facebook is practically disappearing from under the nose along with free (or at least relatively inexpensive) and already familiar methods of promotion.
Should I really panic?
Even if your main traffic or customer acquisition channel was FB – still not worth it. Better listen to the advice of estet-portal.com and master a couple of new traffic sources for yourself! We have collected the best in the selection below.
Best traffic channels for business other than Facebook
So, why did Zuckerberg upset the global advertising and business community so much? In an official statement released by Mark (Zuckerberg, ed.), from the point of view of the owner of the company (the original statement can be read here), he said that on in his eyes, the brainchild turns into an advertising dump far from its original idea.
They say that Facebook was designed to bring friends and families together, but instead filled the feeds of users with spam and hidden advertising. Therefore, now the developers of the social network are fundamentally changing the algorithms of the feed in order to return the FB to its original course.
This is what it means in the output. Organic reach of publications that were built up with the help of likes, shares and reposts and promoted services or products for practically pennies (or even completely free) will fall to a record low of 4%, and for those companies that do not have serious budgets for advertising in social networks, you will have to come to terms with the loss of the ideal traffic channel. What is the way out?
Engage your audience in an active interaction with your publications. In addition, direct broadcasts will have a very positive effect on coverage, because it is supposed to be a direct and honest contact with your target audience.
For many companies, the Facebook platform has been the main (if not the only) source of promotion. But give up – not worth it.
Estet-portal.com offers a selection of other traffic channels
They have already proven their effectiveness for business and are in no way inferior to the "ill-fated" Facebook.
1. Instagram
This is the channel that comes up first. Of course, no social network will fully replace FB, but you can and should try. In the same Instagram, the success of promoting goods or services that can be beautifully shown in a visual format has not been canceled. There are fewer restrictions, and much more room for creativity. The main thing in promoting your business in any social networks – the quality of your content.
Don't forget about the trendy trend "blogger" these days. Where to find "your" blogger is a separate topic (although we have a couple of popular bloggers). Promotion your products or services through bloggers - this is your chance! Don't miss it!
2. YouTube
Although it can also be attributed to social networks, we nevertheless decided to single out this platform as a separate item.
Even the global giants Amazon and Ali Express draw their main traffic (more than 50%) from YouTube. Well, why are you worse? Main – properly optimize your content and find a balance between entertainment and information.
You can watch videos from our Stesthetic YouToube channel at the link. To date, we have more than 10.0 thousand channel subscribers and almost 4 million views.
estet-portal.com is engaged in the production of its own video content, which is distributed in several social networks at once, including YouTube. In addition, "Estet Portal" provides a service for making unique videos for professionals in the cosmetology industry (and not only).
The main disadvantage: the production of high-quality video content – quite an expensive business, regardless of whether you order shooting from professionals or invest in your own production.
3. Messengers, especially Telegram
This channel is booming right now, so strike while the iron is hot. Since Telegram is now actively developing, there are no artificial restrictions from the creators and censorship at all, but there are free niches for business – take it easy! Experts are already calling Pavel Durov's messenger a new alternative to Facebook.
The main advantages:
- constant growth of a progressive target audience;
- no banner blindness among readers (a channel subscriber simply cannot miss a message from you, but posts in an oversaturated FB feed often go unnoticed);
- high conversion;
- advertising competition is low in many industries (many have not yet mastered Telegram, but this advantage will be short-lived).
Cons:
- to quickly increase the number of subscribers to your channel, you still have to spend money on advertising;
- only short posts are suitable for instant messengers, so storytelling – by.
4. E-mail newsletters
While some marketers have been quick to call mass emails "yesterday", don't be so quick to repeat their mistake.
Email marketing continues to be a huge source of traffic – along with social networks, but at the same time generates higher user revenues than other channels.
For high conversion, the main factors – this is an attractive headline of the letter and high-quality illustrative material in the letter. Experienced e-mail marketers even design custom email layouts to increase their appeal in the eyes of readers.
Read: Promotion of medical services on the Internet: e-mail marketing newsletter
5. SEO and Content Marketing
Good old time-tested methods that never go out of date like timeless classics. Of course, they require more costs and time initially than social networks (you can’t do it without experienced specialists), but they form a wider and more stable audience.
When properly organized SEO-processes (optimization for search engines and work with content) almost half of the company's website traffic can be organic traffic.
* Traffic channels estet-portal.com
Also does a good job of driving organic traffic in content marketing by running your own business blog (if it is sufficiently promoted and readable). And in this case, estet-portal.com can help you, which provides professionals in the field of medicine and cosmetology with a platform for personal business blogs.
As you can see, there is no need to be upset because of the whims of Zuckerberg, because besides Facebook there are still a lot of opportunities to attract traffic and customers.
Be successful! With respect to you and your business, director of estet-portal.com Elena Lyashko.
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