Ekaterina Zonova about promoting a doctor in social networks

Екатерина Зонова о продвижении врача в социальных сетях

Beauty Industry — this is a real battlefield, and if you do not own the most effective weapon, you have no chance of success. The competition in the market is so high that a specialist needs to constantly prove that he is the best of the best. When it comes to recruiting a patient base, social networks come to the rescue of the doctor.

Almost all patients, before visiting an aesthetic medicine specialist, look for him on the Internet and see what the doctor can offer her or him. The well-known blogger, dermatovenereologist, cosmetologist, specialist in injection techniques, founder of the aesthetic cosmetology clinic Dr.Zonova clinic beauty — shared her secrets of promotion in social networks. Ekaterina Zonova.

How can a doctor find his patient base by promoting in social networks

E.Z.: In order to find your patient database, you need to broadcast what you like on your social networks and, of course, showcase your work. They show your sense of taste and harmony, allow you to show your personal style. they are your database of patients. Those for whom your approach is alien will automatically be eliminated. Now everything is much simpler, because before you had to blindly trust a specialist or follow the recommendations of your friends.

A modern patient has the opportunity to see how a specialist in aesthetic medicine works, so he turns to the doctor who impresses him the most.

Moreover, when a doctor writes about the many nuances of his work, he immediately prepares his patients, teaches them the correct view of the aesthetics of the face. Thanks to social networks, we have the opportunity to bring people a certain culture of aesthetic medicine, and not only in terms of the perception of beauty, but also in terms of choosing a doctor, taking the procedure seriously, and much more. I believe that it is necessary to show patients that there are complications and difficulties, and then people become more responsible.

SHOT TALK: The illusion of age or how to look younger What psychotypes of patients do you prefer to work with E.Z.:

Most of all I like to work with those patients who like specifics. They prefer to work quickly and efficiently. It is more difficult to work with narcissistic patients and those who like to chat. That's why I don't really like long procedures like peels or massages, they take a lot of energy from me.

As for problem patients, it is important not to let them have objections, and competent management is our main assistant in this.

My default image

E.Z.:

First, it is important to understand that the popularity of — this is not a goal, but an effective tool for obtaining the base of your patients as quickly as possible. Previously, it took years to develop a base, because you had to wait until word of mouth. will tell the general public about you.

There is an expression in marketing: "There is no bad product, there is one with bad advertising." In order to be successful, I believe you need to do the following:

• determine who your target audience is;

• separate work and personal pages; • clearly work out the content;

• make your page on social networks as informative and useful as possible for the patient;

• work on visualization, filling the page with not only high-quality, but also beautiful content; • show your work, in other words, create a "showcase" Your services.

And, finally, the popularity of — this is a live page, when the patient understands that you are the one answering him. And I'm willing to spend my time on patients because they're wasting their time on me.