Aesthetic gynecology: this part of the market will grow by 2-3 times in a year

Recently, the third conference on aesthetic gynecology EXPERT GYNECOLOGY MEETING took place. Conference organizer – The Association of Laser Medicine and Cosmetology invited famous doctors from Ukraine, Italy, Slovenia and Spain to share their experience. More than 140 participants from Ukraine, as well as from Moldova, Belarus and Kazakhstan, gathered at the Radisson Blu Hotel in Kyiv to get useful information about the hot trend today – aesthetic gynecology.

Aesthetic gynecology is developing very rapidly, and the conference showed the most modern techniques in this area, their advantages and disadvantages, safety and effectiveness. Much attention was paid to the issues of evidence-based medicine in this area.

Aesthetic gynecology: reasons for the popularity of this area

Since last year, vaginal rejuvenation has seen an incredible surge around the world. Most patients prefer a non-surgical approach. Experts estimate the growth of this market to 7 billion dollars over the next 4 years.

According to statistics, 15% of premenopausal and 50% of postmenopausal women have vaginal atrophy, 43% of women have sexual dysfunction, 85% of women over 50 suffer from stress urinary incontinence, 50% of women have vaginal relaxation in the postpartum period. According to the Association of Laser Medicine and the clinic "Coherent" for 2014-2016 appeals for the aesthetics of the intimate area increased by more than 300%. Only in the period 2016-2017 the number of patients in the clinic doubled!

The President of the Association of Laser Medicine and Cosmetology Egor Kolodchenko opened the conference with an overview of the market of aesthetic gynecology, he provided statistical data, information from international professional forums, as well as data from the Association and the Coherent clinic. He also outlined the prospects for the development of this direction:
• Sales of equipment are growing rapidly (in some areas, for example, lasers for gynecology - as much as 5-6 times), the market for fillers has also increased (about 30%), the volume of services provided with the help of lasers has grown significantly.
• Several times more educational events, congresses, master classes, conferences are held, in which aesthetic gynecology is mentioned.
• According to the forecast of the Association 2018 – a year of rapid development of aesthetic gynecology in Ukraine! In 2018 alone, this part of the market will grow at least 2-3 times, and by 2020 it has every chance to equal the volume of services with the facial aesthetics market.

As part of the event, specialists:
• analyzed modern methods of rejuvenation of the intimate zone;
• presented to the attention of the participants an independent review of hyaluronic acid preparations present on the Ukrainian market, highlighting the advantages and disadvantages of each, and also clarified the features of working with them, indications for use for the most effective results; 
• told about the basics of diagnosis and correction of urogenital prolapse;
• presented reports both on new concepts and knowledge in the field of anatomy, and on laser and surgical techniques in aesthetic gynecology;
• Dr. Tatyana Shevchuk held a WORKshop "Functional cosmetology gynecology: increasing the sensitization of female erogenous zones".<

Leading experts from Ukraine and abroad provided a lot of useful information that the participants of the event will be able to apply in their medical practice and provide patients with modern and high-quality services.

Summing up the results of the conference, we can say that aesthetic gynecology is gaining momentum all over the world. The total volume of the market for minimally invasive aesthetic medicine services in Ukraine has been steadily growing since 2008, and is currently estimated at about 1.8 – UAH 2.0 billion We can also highlight the following modern approaches for the treatment of vaginal atrophy, stress urinary incontinence, pain syndrome and aesthetic correction of the ano-genital zone:

1. Erbium and CO2 laser;

2. Fractional, multipolar RF with FFM;
3. HF ultrasound devices;
4. Introduction of drugs based on hyaluronic acid and botulinum toxin A;
5. PRP;
6. Thread techniques;
7. Lipofilling;
8. Surgical aesthetic correction;

The Association of Laser Medicine and Cosmetology thanks all participants of the event for the joint development of aesthetic gynecology, for their interest in knowledge and professional growth.