Aesthetic and anti-age medicine: yesterday, today, tomorrow

Risks and Perspectives for Practitioners

Over the past 100 years, mankind has made a technological leap, comparable in importance to all the progress that has been made, which preceded and accompanied the centuries-old history of its development. Every day, if not every hour, scientists make new innovative discoveries in various fields, rapidly replenishing the already rich treasury of knowledge.

Not the last place in the list of priorities that we all expect from progress today is the preservation of youth, beauty and health, because this is a guarantee of increased life expectancy and, as a result, makes it possible to fully realize the potential of human life. Moreover, more than one scientific mind dreamed of, if not immortality, then eternal youth, putting their whole life on this research, and today scientific achievements can significantly delay the onset of old age and achieve a long productive life.

Evgeniy Shagov
MD, PhD, dermatovenereologist,
Chief Physician of SHAGOV AESTHETIC MEDICINE

Our world is dynamically changing

Yes, no one has ever invented the elixir of youth, found rejuvenating apples, or revealed the secret of eternal life, but even today the level of development of anti-aging medicine and aesthetic medicine can easily give years, if not dozens of additional healthy and happy years of life.

Yesterday

As far back as 30-50 years ago, cosmetology was represented mainly by cosmetic products for skin care and chemical peels. The directions of injection and hardware cosmetology were not developed, and no one even heard about biotechnology. In those days, plastic surgery already existed, but the level of its development cannot be compared with modern minimally invasive surgery. Previously, plastic surgery was always associated with serious health risks.

There was medical dentistry, but its aesthetic aspect was in its infancy. The main task of dentistry was considered to be the achievement of an elementary goal: so that the teeth do not hurt. General medicine aimed at the treatment of already existing diseases, while the preventive aspect was ineffective. Previously, all four divisions of "beauty and longevity medicine" - cosmetology, plastic surgery, dentistry and therapy - functioned separately, without interacting with each other.

And, probably, the most important feature of that time can be considered the fact that there was no effective motivation of people aimed at prolonging life and improving its quality. There was no culture of the health of the nation, no efforts were made to form a healthy lifestyle, there was no corresponding state policy - just no one thought about it.

However, this is not a reason to shake your head in dismay and accuse previous generations of misplaced priorities. Yes, it was different. But already today we have climbed not only a step, but a whole flight above the shortcomings left in the past.

TODAY

Today, in aesthetic medicine, there are developed areas, in addition to classical, also injectable and hardware cosmetology. Biotechnologies are at the stage of the beginning of their development, and even now we can safely say that they are the future. In plastic surgery, the field of minimally invasive interventions has received significant development. At the same time, people are still wary of the phrase "plastic surgery", but every day more and more patients are convinced of the fallacy of their prejudices.

In the field of dentistry, the emphasis is now not only on the health of the teeth, but also on their aesthetically attractive appearance. Indeed, with the advent of veneers, lumineers, implants, effective methods of teeth whitening and other innovations, a snow-white smile has become a reality, and not something available only to Hollywood stars. Therapeutic work today is not only in the treatment of diseases, but also in their prevention.

Motivation of the population has also changed... It is enough to pay attention to how many various fitness centers, fresh bars and health centers have appeared, and the phrase "I will order, perhaps, an antioxidant fresh from celery and parsley" will hardly surprise anyone. People began to look at their health from a different angle - instead of looking for a solution to the problem that has arisen, they now prefer to make every effort to prevent its occurrence. Yes, at the same time, effective motivation of people, aimed at prolonging life and improving its quality, is fully present today only in a small percentage of the population - those whose financial well-being allows them to think about this issue and secure a solution for themselves, breaking free from the bonds of everyday life. problems. What a pity

In addition to all of the above, today we are witnessing the beginning of the dynamic development of anti-aging medicine (anti-age medicine). The first communications between aesthetic medicine and plastic surgery are being established, however, there is still no effective interaction between them and other divisions of "beauty and longevity medicine" (dentistry, therapy and anti-age medicine).

Today, like yesterday, most of of the population there is no effective motivation aimed at prolonging life and improving its quality. There is no culture of the health of the nation, the practice of forming a healthy lifestyle. There is still no corresponding state policy, including in the field of healthcare.

TOMORROW

Let's try to look "into tomorrow" together! All areas of aesthetic medicine are developed:

classic cosmetology,
injection procedures,
innovative hardware technology,
biotechnology.

Plastic surgery is highly developed, minimally invasive surgery is the most common.

In aesthetic and medical dentistry, the emphasis is on the health and prevention of diseases of teeth and gums, as well as on their aesthetically attractive appearance.

General medicine - the treatment of diseases will become even more effective. General and anti-age medicine are closely interrelated and function effectively. Biotechnologies and genetic engineering are quite widespread.

Effective interaction has been established between aesthetic medicine, plastic surgery, dentistry and anti-age medicine.

Effective motivation of people, aimed at prolonging life and improving its quality, is formed from the moment of birth, and among an increasing number of the population. A nation's health culture has been formed, a healthy lifestyle is practiced in all developed countries.

Relevant changes are taking place in state policy, including in the field of healthcare.

What do we not expect tomorrow, being realists? What is still missing tomorrow? It is unlikely that the "Holy Grail" will be found and, I think, the limit of perfection will not be reached.

What problems and risks does our "TODAY" hold for practitioners?

Today the main risk is to be left behind.

In our time, every day, customers are becoming more informed and demanding. The purchasing power of the bulk of the population is declining. Those who are interested in qualitatively solving issues related to beauty and health and are ready to adequately pay for it? use the possibility of solving these problems on a turnkey basis abroad.

As soon as the first structures appear in the country that are ready to do the same or better at a highly professional level for a lower price, the main backbone of the target audience will be gathered from them.

The QUESTION naturally arises: where will each of us be? In the number / composition of these institutions or will it be out of work?

The solution to the listed possible problems, in our opinion, exists. It is both easy and difficult - you need to get to TOMORROW already TODAY, and do it before others.

We can expect appropriate changes in state policy, including in the field of healthcare, the formation of a culture of the nation's health and a healthy lifestyle, while losing an irreplaceable resource - time ...

And you can make a decision and do:

rationally apply all existing effective methods of aesthetic medicine - classical cosmetology, injection procedures, hardware cosmetology;
correspond to the dynamics of the development of biotechnology in aesthetic medicine;
to establish effective interaction between the structural divisions of "beauty and longevity medicine" - these are aesthetic medicine, plastic surgery, dentistry and anti-aging medicine;
inform the target audience about our professional capabilities;
to promote the formation and development of motivation of the population, aimed at prolonging life and improving its quality;
strengthen the image of our profession and contribute to the growth of our target audience - as a result of such actions, it is expected that fewer people will leave in search of similar services abroad and more patients will come to us from abroad (we can be competitive due to the high the quality of the services provided and at the same time low, by world standards, prices).

The maturity of any market is determined by the quality of communications between its participants.

I invite you to a joint transfer from TODAY to TOMORROW. Synergy is one of our key competencies.

Source estet-portal.com