Dermatology – this is one of the most responsible and complex areas of medicine, because the state of all its internal organs is displayed on the human skin. That is why the opening of the clinic of dermatology and cosmetology – this is an important step for a specialist. Eroshkin Evgeny Yuryevich, dermatologist, candidate of medical sciences and chief physician of the dermatological clinic Evgeny Eroshkina decided to take this step and succeeded in his business.
Especially for the readers of estet-portal.com, Evgeny Yuryevich spoke about what inspired him to open a private practice and what difficulties he had to face along the way.
Evgeny Yurievich, tell us what inspired you to open the Evgeny Eroshkin dermatological clinic?
Initially, as a dermatovenereologist, I worked in the city dermatovenerologic dispensary. For me in those years it seemed that the hospital – it's 10 floors, a lot of corridors and a staff of 1000 people. Once I got to a conference in Germany, and in Berlin I met several local doctors who told me that they had their own clinics and invited them to visit. And when I saw clinics with a size of 30-40 sq.m., I realized that I could do the same at home. This is how the idea of opening a private clinic by Evgeny Eroshkin was born. I remember how I flew in the plane "Berlin-Kyiv" and was already writing a letter of resignation.
What difficulties did you face when opening a private practice?
First of all, opening a private clinic - it's a huge red tape. I am not a businessman, not a bureaucrat, and definitely not an administrator, but a doctor, a clinician, and therefore it was hard for me. The second difficulty I had to face – it is the need for a fundamental change in the principle of approach to patients. At that time, there was a pronounced client-consumer principle, that is, a patient came to the doctor with the phrase "I want."
You can't want a doctor, they only want a hairdresser and a dressmaker, and the doctor knows exactly how it will be best for the patient.
The bulk of specialists follow the principle of "client's desire", and I always explain that I have no clients, but only patients or patients, and nothing else. And now the difficulty I am facing – this is a huge waste of my time. I have a lot of patients and too little free time, but this difficulty came to me already in the 14th year of my work.
Have you thought about expanding the staff at Evgeny Eroshkin's clinic?
Absolutely not, because I don't want to lose quality. Once I did this, but I realized that then you become an administrator, and one person cannot grasp the immensity. You can't be both a doctor and a good administrator at the same time. I am a doctor first and foremost and don't want to get close to administration, it doesn't give me any pleasure.
Evgeny Yurievich, what is success for you? Do you feel you have achieved it at this stage?
Everyone measures success by their own measure: someone with money, someone with something else.
Success for me – he is a quickly and effectively cured patient, and I have no other success.
Every time I come to a conference, and something new opens up for me: a new method, a drug, a book, and so on, and I understand that I need to master all this. A doctor studies all his life, constantly modernizes himself, his actions, appointments, and so on, so there is always something to strive for.
Share your time management secret with our readers: how do you manage to keep up with everything?
I have always been an organized person, I tend to be, and I have always been able to properly prioritize. When I enter the congress hall, I clearly know how many minutes I will spend at the exhibition, what events I will go to and how many minutes I have between them. My day is scheduled to the minute, and I thoroughly know my schedule. I believe that if you prepare properly – everything will work out.
Do you have time to relax with such a busy schedule?
How to say rest – it is the kind of thing that is always missing. I didn’t have enough rest at the institute, so I don’t have enough now, which means everything is going right. There was a period in my life when I worked for 8 years without a vacation. You get drawn into it, but then you realize that you are burning yourself and you can’t do that. Therefore, I set a certain schedule for myself, and I know when I should take a short break, rest and return to work with renewed vigor.
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More details on the website: www.pmg-conference.com
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