In order to win the trust of the patient, the doctor, first of all, needs to find a personal approach to him. Any appointments, procedures and preparations should be selected taking into account the individual characteristics of the person and his personal preferences. Every ingredient used in skin care must be safe and optimal for the skin. The President of Universkin, PhD Harry Arampatzis (Harry Arampatzis) told estet-portal.com about how to find an individual approach to each patient.
Main features of the new cosmetic line Universkin
Dr. Harry Arampatzis believes that the most important – it is an individual approach to each patient.
What is the main idea of the Universkin brand?
Universkin is a philosophy based on the belief in individuality and that each person is unique. Unfortunately, the cosmetics and health industries treat each of us as part of a global population. But we reject these views because, because the individuality of each person is important to us.
You have presented a new cosmetic line. What difficulties did you face?
I always say that the biggest problem with all exciting innovations is that you have to use ingredients and products that already exist. You have to go back to the origins, decompose the formula into its constituent elements, and reassemble it. Although formula deconstruction is probably the easiest part of product development, formula reconstruction takes a lot of time. Therefore, when you create a new brand, the biggest challenge is find your own unique way.
What are the most common challenges you face in your work?
The biggest difficulty of our work – is to do what no one has done before us.
Universkin is not only a new product, but also a new way of thinking.
We force doctors to delve into the patient's problem, to understand what kind of dysfunctions caused this or that clinical picture. Only then can the doctor begin treatment. Working with Universkin products, which are represented in Ukraine by ANK, is reminiscent of the Rubik's Cube principle – when you collect it for the first time, the process takes a long time. But soon you can assemble it in five seconds: with a little practice, the appointment of a treatment will begin to take a minimum of time.
You created a new Digitlal platform, what is it for?
As I said, the Rubik's Cube principle works with Universkin. A doctor who will select the correct formula for the first time will cope within 5-7 minutes, a very good doctor - in one minute. So, on this platform, we enable doctors to choose the right formula for a particular patient in less than 0.1 seconds. We want to support doctors, establish contact with them using the Digital platform, and most importantly – enable them to treat more patients faster, better and easier.
What problems do you have to deal with?
We love to work with complex problems. Therefore, everything we do – quite difficult. However, the most difficult thing is to look for simple solutions.
If a doctor has versatile thinking, he selects the same versatile formula.
There is no problem that Universkin products cannot solve. Everything you need – it is to find the right combination that is ideal for a particular patient. It's a really difficult task, which is why we created a platform to help doctors find the right solution quickly and easily.
What kind of patients do you find it most difficult to work with?
I don't like to work with people who are initially well-disposed towards Universkin, because they are not as interesting to work with as skeptical patients. These people do not trust cosmeceuticals, which is why it is so important to work with them, to explain how we prescribe certain products and how they affect the skin. I believe that my main task is to help patients regain their faith in cosmeceuticals. Because now so many people don't trust skin care products anymore.
What do you think of the congress in Monaco?
I think the congress in Monaco – this is a big event, perhaps one of the biggest world events in aesthetic medicine, as people from all over the world come here. In fact, Monaco – it really is an ideal place, if only because there is sun and sea. But, you know, there are two completely different Monaco. First – this is what tourists «Formula 1», «Ferrari», well-known companies and brands see and know. The second Monaco is a world of security, excellent service and high quality of life.
Recall that Universkin in Ukraine is represented by the company "Academy of Scientific Beauty".
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