The aesthetic medicine market is undergoing constant changes, which are associated with the economic situation in the country, and with the emergence of new methods, innovative drugs, and with changes in trends in the provision of cosmetology services regarding the use of evidence-based medicine data, achieving long-term effects based on quality improvement skin. The results of a survey conducted by the Institute Hyalual research center among patients showed some changes in preferences when choosing cosmetic products and procedures. Read more about these changes at estet-portal.com.
Anti-aging cosmetology injection market: current situation and trends
The modern market of aesthetic medicine in Russia is characterized by a great demand for products to correct signs of aging and improve skin quality. In recent years, there has been a significant expansion and replenishment of the product range of this cosmetology area. This significantly increased the possibility of choosing the necessary biorevitalizants, taking into account current approaches to various patient indications, individual characteristics and specific desires of end users.
A consequence of the decrease in the solvency of consumers was a decrease in the number of care procedures in clinics, which were replaced by independent home procedures. The injectable cosmetology market has shifted towards cheaper drugs, which are often unregistered products.
Cosmetologists are constantly looking for ways to improve their work, conduct research, develop methods. It is worth noting the trend in changing the thinking of cosmetologists – from correcting only visible changes in aging to improving the quality of the skin, caring for the long-term effect of the procedure with positive dynamics in the future.
Evidence-based medicine is becoming one of the most important moments in the work - fundamental research with modern objective diagnostic methods.
Contour correction and botulinum therapy are still one of the most popular methods in the practice of a cosmetologist. At the same time, a noticeable trend – widespread use of combined techniques, preparation of the skin for aggressive procedures in order to achieve synergy of effects, reduce the risk of complications and reduce the recovery period after traumatic procedures. Most often, redermalization is used for such preparation, which is positioned as a procedure for improving the quality of the skin, as well as the first procedure in the course of anti-aging therapy.
Which cosmetic products do patients prefer: survey results
In the fall of 2016, the Institute Hyalual research center conducted an independent survey. The purpose of this work was to analyze the market for drugs based on unstabilized hyaluronic acid. The survey involved 337 respondents from all over Russia, whose answers helped to clearly demonstrate the level of supply and demand, market segmentation and consumer motivation. The interviewed cosmetologists shared how many patients undergo the procedure with unstabilized hyaluronic acid preparations and how many syringes are used. After analyzing the ratio (see Chart 1), we can identify the main leaders of the market segment. In the first place with a percentage of 14% is a preparation for redermalization, as well as preparing the skin for aggressive Hyalual procedures, followed by Juvederm Hydrate, Ial System, Aquashine, Filorga,
It is worth noting that this study is conducted every year, and in comparison with the results of the survey for the previous period, the market has noticeably restructured in favor of cheaper drugs. The share of expensive European brands, as well as the share of monocomponent drugs, decreased. The middle segment has remained virtually unchanged.
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