The most amazing financial fear – it is the fear of wealth. It seems incredible: who doesn't want to have a lot of money? Could this be? Of course it can, and often it is. Many people are afraid of money. These people are easily recognizable among those who are afraid to ask for an increase in wages, among those who are afraid to raise prices for their services or demand payment for their work.
Find out in an exclusive interview on estet-portal.com how to overcome the fear of making money for doctors of aesthetic medicine, the secrets of effective and highly paid work from Olga Vykhodtseva, a cosmetologist, trainer and founder of the Allergan Institute, founder of the Beautyapple aesthetic cosmetology center.
The main reasons for the fear of making money in the field of cosmetology
О.В.: Everyone is afraid, in fact, everything, afraid of change, afraid of something new. At one time, when the moment came in my life, 15 years ago, I had to change my work activity. It was fear.
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When you leave traditional medicine, you go into cosmetology, which is completely unknown to you, to the point that I didn’t even know what a cosmetologist does, what procedures he does, what he performs. But it was decided – the only way out was to overcome the fear in our lives, and whether it's making a decision in terms of work, or it's some other decisions, we feel insecure.
Everyone is afraid, all people. Everyone is afraid of when to take the first step, but it is important to make a decision that you need to act. And in my life it was 15 years ago, it was the first step, I overcame my insecurities. I made a decision to change my life, I changed it.
It was the decision that I needed to continue my education that I was talking about – education, that is, I began to continue to study in order to accumulate knowledge, to give my clients the best, safest methods, to give the most reliable procedures.
All these qualities that I spoke about today: education, confidence, demand and reliability, without this it is impossible to be a super cool specialist.
This is my passed, the stage of what passed through me, I digested all this, processed it and for me it is the truth.
Basic pricing methods in aesthetic medicine
Fear of making money through unwillingness to change the field of activity
О.В.: A deep bow to all the doctors who work in their place, because sometimes I personally gnaw at this question that I left traditional medicine and do not directly treat my patients. I bring beauty to the world, everyone has their own mission and I do it better.
Why don't dermatologists go into cosmetology? First, they have the same fear as me − they are afraid to take the first step, go to training, they still do not believe in themselves.
Uncertainty of a specialist as a manifestation of fear of making money
O.V.: Features − it is, first of all, uncertainty. If there is not enough knowledge, the doctor is not confident in himself; if there is not enough experience, he is not confident in himself. Confidence can only be developed by acquiring new knowledge and practicing practical skills.
Only then the doctor will be able to go out and show that he is a confident specialist and can be trusted. It will be non-verbal. It is also possible to create a false sense of confidence, but this is very important, as the client feels a lie. It is very important for the client to choose a confident specialist for himself, and not one who will panic with him.
And by the way. the leader must also be confident, otherwise the employees will not trust their leader.
Practical tips for overcoming the fear of making money
O.V.: I have employees − these are cosmetologists whom I love, appreciate and try to make sure that they get the maximum of new knowledge, so that they gain self-confidence. But because of the lack of this education, because of the lack of practical skills, this stops them. Therefore, I force them to attend master classes of various speakers, collect the entire base that exists and make sure that they have their own personal opinion. Only then will this person give his patient what he needs.
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We are all very different: I cannot please everyone, and my specialist cannot please everyone. Those people who impress each other will come to us. Accordingly, we must learn, we must practice, and only then will there be confidence, motivation to go forward and not be afraid to earn money.
The main aspect of a successful doctor − this is professionalism, this is the doctor's self-confidence, again, not unfounded confidence, because you can put an unrealistic cost for the procedure and not match the quality. What speaker Alina Bazhenova was talking about today, she said that if you do not have the conditions where you carry out the procedure, you do not have the right to charge the cost of the service more than that of a permanently working doctor.
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Advice for Aspiring Practitioners
О.В.: Be honest with your patients, do only what you know how to do what you have learned to do. Then only you will gain confidence, you will make a beautiful good result and, most importantly, safe.
And don't forget to use the protocols and instructions, don't forget to choose certified drugs, because no one has the right to experiment on those people who bring good. The money that our clients bring is our emotions, these are our opportunities, this is our realization. Therefore, take care of your customers, take care of those people who are next to you, be honest with each other.
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