Basic pricing methods in aesthetic medicine

In order to effectively run a business in the field of aesthetic medicine, it is necessary to know first of all the basics of pricing methods. It is important to have basic pricing methods that will help the business become successful.

Find out in our article on estet-poratal.com the most trendy pricing methods and secrets of success in aesthetic medicine shared by the founder of the international consulting company R. Medical Services – Roberto Speroni.

Problems of pricing in aesthetic medicine

It's no secret that today public medical institutions do not meet the demand for medical services. In addition, the quality of services provided by these medical institutions leaves much to be desired. In this regard, private medical centers are actively developing, in particular in the field of aesthetic medicine, which are trying to follow the emergence of the latest technologies, offer new medical services and constantly improve their quality.

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However, as practice shows, the legal regulation of pricing methods for private medicine is imperfect. Or rather, it doesn't exist at all. Thus, the current legislation of many post-Soviet countries does not contain the terms "private medicine", "private medical center"; and "private clinic". Moreover, there is no concept of "medical service" in the legislation; and its pricing procedure.

All this entails certain difficulties for aesthetic medicine, where the monopoly remains with private practice, which creates problems in the activities of private medical institutions, centers, clinics, etc.

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Who has more influence on pricing methods in aesthetic medicine: patients/clients or doctors/clinics/services

R. S: This is a very interesting question because there is no definitive answer at the moment. There are several parameters that affect the market, conditions and competitors.

Thus, the demand in the aesthetic medicine market consists of several components.

Therefore, on the one hand, customers can directly influence the demand of the market, because now customers are very concerned about their health, as well as beauty, health and beauty together. And, accordingly, the treatment that you are looking for right now should be available all over the world. This is due to the fact that patients care not only about the tip of the iceberg – external beauty, but also about what is inside.

On the other hand, clinics, doctors also influence the market through their services to encourage clients to use and access new generation therapies, new technologies and so on. This is the parallel way in which we − both sides of the market, we influence the situation that will develop in the field of aesthetic medicine in the future.

Can dumping be used as an initial pricing method in the field of aesthetic medicine

RS: I am categorically against the dumping pricing policy. I think this is the worst way to approach the market if you are new or well known in the aesthetic medicine market. This is not a solution to the situation. It's only a matter of your strategic approach to pricing method, if you don't know how to operate your boat you will never get to where you can succeed.

Communication trends: who do they want to see and hear now

So, for a successful career, you first need a clear strategy, then you need to develop a long-term vision for your business and know the market very well. It is also important to consider how to sell, how to communicate with the clients you need to work with, as well as digital marketing and the types of products you use. This combination will create a win-win strategy.

What advice can you give a doctor in the field of aesthetic medicine to become successful in the market of cosmetology services

R. C: To be successful right now, if you are a doctor or have a clinic, I always say to follow the rule if you are not visible − you don't exist. This is really very important.

A very well-known American company conducted a study that shows that 38% of customers do not consider a clinic or doctor to be qualified, premium level of high quality if the doctor or clinic is not visible on social networks, in the market, on the Internet, etc. .

So my first tip right now is − invest in promoting your business, in communication and networking, and always make the right choice in favor of a high-level product in order to enter the market for high-level customers. I mean not only rich people, but also clients who care about quality, results, the benefits of treatment, and not just focus on price.

Following these rules, your business will always be able to withstand any blows from competitors. After all, the client returns to the one who cares about him!

Recently, one of the most informative and relevant conferences in the field of aesthetic medicine BUSINESS SHOT was held, where leading modern and international practitioners shared their main secrets of successful private business in the field of aesthetic medicine. Roberto Speroni was one of the speakers at the BUSINESS SHOT conference.

Note that on July 12, within the framework of the conference, a master class will be held for those who build a successful business. In just ONE DAY you will receive all the necessary tools to help your business grow! Content marketing secrets and algorithms from one of the best experts in the CIS!

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