How to get more reviews? This question worries everyone - business owners, executives, marketers. And the owners or managers of clinics, as well as privately practicing doctors and cosmetologists, are no exception.
The desire is absolutely correct and justified. After all, according to statistics, more than 75% of potential customers, when choosing a product or service, google a company and study reviews about it. And this rule often works even in cases where a clinic or doctor was recommended by a friend or colleague. So word of mouth is, of course, a lot, but not all.
So, make yourself comfortable - together with estet-portal.com we will study why everyone needs reviews and how you can get them .
Why do you need a large number of reviews
Try googling your clinic or yourself if you're building a personal brand. How are the results? Have 50 or more good reviews? You are great, keep up the pace!
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There are enough reviews, but are there many negative ones among them? You need to work on your reputation. Analyze reviews, look for reasons for negativity, work on fixing problems that are mentioned in reviews, and do not forget to inform the Internet world and offended patients about your work on bugs.
There are too few reviews to make any the conclusions? Disorder!
And if you're still not convinced that reviews are the direction you need to work on, we have some good reasons to convince any skeptic.
5 Benefits of Reviews
Reviews increase revenue and help save on audits and reviews.
1. The direct link between good reviews and new customers, as well as the loyalty of regular customers, need not be explained. But why do some companies hire mystery shoppers and pay exorbitant prices for the services of consulting firms, if the best "litmus test" to test the quality of the service are always customer reviews?
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2. Reviews affect reputation.
It would seem the most obvious argument. But not for everyone. Believe me, people are always looking for reviews about those people to whom they are preparing to entrust the most precious thing - their beauty and health. And if the Internet is replete with negativity, then you may not even know how many patients will turn not to you, but to competitors, just because a certain Vasilisa was once dissatisfied with the procedure with you, and you waved your hand because the client came only once and did not spend you have a significant amount.
3. Reviews reflect customer loyalty.
If a person took the time to write a good review, then they really liked you. Appreciate it - such loyal customers become brand advocates and form an opinion about you in their environment.
4. Reviews are free and win-win content.
Are you occasionally short of imagination for social media content headings? Post reviews! If you kill several birds with one stone, you will maintain your reputation and get content for free.
5. Reviews increase awareness of the work.
After good reviews, you fly on wings and want to do your job even better, because they oblige.
Let's start by identifying the sites where you want to work with reviews. The most obvious are your pages and groups in social networks, reviews on Google, as well as a site where the option "Leave a review"; should be visible even to the naked eye.
Believe me, it's better to get possible criticism on your territory, where you can work with it, respond, moderate, than a person will go “let off steam” on third-party review portals where you can't do anything. However, third-party services such as Reviewer also need to be monitored regularly to get the big picture.
About the reputation of a doctor and dealing with negative reviews on the Web
How to encourage patients to leave reviews more actively?
1. Review Bonuses.You can offer a discount on your next visit or a small additional treatment as a gift. There are a lot of options, and they do not have to be material.
2. A book of comments and suggestions.If a doctor or administrator offers to use it, few people will be able to refuse. Unless, of course, there is something good to say about the clinic. Then, with the consent of the patients, these reviews can be transferred to Internet sites.
3. Contests for the best review.Pranks in social networks are a win-win tool to achieve different goals. Why not use game mechanics to increase reviews? You can play, for example, a certificate for certain services or a certain amount for the most detailed or constructive feedback left on your page (at the same time offer to subscribe to it).
4. Email newsletter.If you use such a content marketing tool, then periodically in letters you can remind you of the offer to leave a review and post a link where exactly this can be done.
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5. Oral request + business card.If you are in personal contact with patients, there is nothing wrong with asking regular patients or new ones who clearly like you to leave feedback. At the same time, it is better to hand over business cards on which your Internet addresses are indicated, where you can do this. If administrators contact patients, they can ask for feedback and distribute business cards.
Everyone knows firsthand how important (even key) reputation is in the medical business. Therefore, positive reviews solve several problems at once: they bring new customers, increase the loyalty of existing customers, maintain a reputation at the level, help new patients make a choice in your favor. Therefore, do not neglect this simple but extremely powerful tool.
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