Did you decide to start your own professional account in social networks? Or have you been present on all sites for a long time, but publish from time to time? Not feeling the impact of social media posts? In all these cases, our article will be useful to you.
It's rare these days to regularly (hopefully you're at least posting regularly?) to post content without a well-thought-out strategy. No good content - no response from the audience (and the audience itself too).
Don't know what content your audience is interested in? Are there enough ideas for only 2-3 headings? We at estet-portal.com know much more ideas and are ready to share them with you in this article!
Cosmetologist content without a content plan - ideas down the drain
To begin with, let's be clear: even the brightest content ideas, but embodied chaotically, without a plan and system, will quickly get lost in the vast expanses of social networks. You won't see the "exhaust", quickly get frustrated and quit your personal SMM. Don't need it like that.
In order for the audience to grow and not leave you, but continue to maintain a keen interest in your activities, the business page should be filled systematically and regularly - at least twice or thrice a week. Even better, of course, is to release posts daily, but not everyone has enough time for such a schedule without the involvement of an external specialist.
You should have regular columns marked with your own hashtags and a clear release schedule (the time of the most activity of your subscribers can be tracked in the statistics section of the page on any social network).
The content plan will help you structure all this information and assemble it into a single scheme. It sounds a little scary to the uninitiated, but don't be afraid: there is nothing difficult in drawing up a content plan.
In practice, it looks like this. First, you choose the topics of your regular columns (for ideas for them, see the next section of the article), then decide on the regularity and time of publication. We hope that you have already decided on the social networks where your target audience lives.
You then create a spreadsheet in Excel or Google Drive. In it, you write the dates, times, topics of publications, headings and hashtags that relate to them.
It is better to make a content plan for a month at once. When you have a couple of free hours, write immediately and post texts where possible in advance.
If you are serious about getting down to business and preparing different types of content for different social networks (this is a great approach, but it takes a lot of time), then, accordingly, the number of columns in your table will grow. But even if time is short, don't thoughtlessly duplicate the same post everywhere.
All platforms are different, have their own nuances, so at least adapt the posts. For example, Instagram and Pinterest require little text and focus on quality images/photos. But on Facebook, you can, on the contrary, roam and turn your expert opinion into a whole longread text.
Universal social media content ideas for a beautician
Ideally, all posts can be divided into selling, informational, useful and entertaining. And the topic of cosmetology is no exception.
However, just in cosmetology, the goals of posts are often mixed up, so it becomes difficult to distinguish where a useful story about the pros and cons of a certain procedure smoothly flows into its sale.
There is only one taboo in this regard: never sell “head” their services. If you are a good specialist, it will be enough for you to simply tell and show your work from different angles. And customers themselves will want to buy, feeling your respectful attitude without annoying direct advertising "buy-buy-buy".
Procedures
These posts can be made both useful and selling at the same time. When talking about what services you offer, it is best to focus on those nuances that customers are usually most interested in.
For example, how does the procedure work and how long does it take? What preparation/apparatus/cosmetic products do you use for it? How is your initial consultation before the procedure? What novelties do you plan to offer in the near future?
Solving customer problems
This can also be a story about services and procedures, but in a completely different way and with different accents. Such a rubric saves you a lot if the range of your services is still limited and it is difficult to talk about them constantly in different words.
Most people are not looking for contouring and biorevitalization procedures on the Internet - they are looking for radical ways to remove crow's feet around the eyes, how to cure acne, how to soothe sensitive flaky skin, how to tighten “floating” oval of the face, how to get rid of freckles or age spots, etc.
Use it! Tell people what methods and procedures you can help them solve a particular problem.
This is truly an inexhaustible vein of content, and in demand!
Portfolio
A beautician's account is one way or another his most obvious and accessible to all portfolios. Therefore, without photos “before and after” you can't do it.
Nothing impresses potential customers as much as a real-life example of real people that any problem can be fixed.
Just don't forget about ethics and coordinate with clients the publication of their photos, even if they don't show their faces!
Customer Testimonials
After the portfolio - the second most impressive rubric for future clients in social networks for a cosmetologist. Live testimonials always inspire confidence, and it's also very difficult to "imitate" on social networks someone else's review, so trust increases significantly.
There can be several formats of reviews - any will do, as long as customers don't mind: reposting a review from a customer's page, a screenshot of a thank you message in instant messengers, a video, a photo with a satisfied customer, etc.
Shares
The action should be simple and understandable, without "pitfalls". Also, do not run several promotions at the same time - the audience will be confused.
You can give a discount to new clients or those who brought them (or better - to both), a discount when ordering several procedures at once. You can arrange a periodic drawing of an inexpensive service. Or you can sometimes even announce a month of a reduced price for a certain procedure (its choice can be easily tied to seasonality).
Answers to the most frequently asked questions
There are usually a lot of such questions both in the comments under the posts of each cosmetologist, and in his “personal”.
Don't just answer, but collect the most frequently asked/interesting/relevant ones and form them into a permanent rubric that will never stand idle without content!
How long will the effect of the procedure last? How many sessions do you need to go through for a visible result? Will there be bruising after the procedure? How long will they leave? How is the sterility of instruments ensured? What criteria are used to select drugs for the procedure? Does it hurt to do beauty injections? Is it possible to do a certain procedure in summer / winter / during pregnancy? These are just a few of the common questions.
Professional proof
The professional and expert base of a specialist is always associated with his reliability and inspires confidence among customers.
Read also: Online broadcasts in social networks as an important means of engaging the audience
Publish your certificates, talk about advanced training courses, post photos and notes from specialized events (conferences, seminars, beauty exhibitions).
Backstage
People are always interested not only in how you sterilize instruments and what preparation you treat your face or body with. They also want to know what the office looks like (is it cozy and comfortable enough to relax), what stories do you have at work, do you have other employees, what does the beautician live in between procedures and consultations.
Read also: 5 top rules for how doctors should behave on social networks
Don't be afraid to show yourself as a real person - and clients will be drawn to you.
Helpful life hacks
Anything that is useful for customers that does not directly advertise you, but provides interest to the audience, can be attributed here.
These are tips on home care for the face / body / hair after the procedure or in the off-season, and recommendations for choosing care products, and differences between procedures and their intended purpose, and much more.
Of course, these are far from all the ideas of the content of the cosmetologist in social networks - it is simply impossible to fit all the ideas into the framework of one article! But we have tried to collect the most versatile, effective, reliable, proven by experience and practice ideas for headings. If you are responsible for the quality of your work and properly manage your pages on social networks, then customers will have a minimum of hesitation about whether to sign up with you.
The main thing is to always remember why you love your job and your clients. And post about it as often as possible. Sincerity and love for your work is the best base for content at all times!
With love, your estet-portal.com
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