You need to get guaranteed attention for your social media content, but you don't have a budget or is it too small to launch a full-fledged advertising campaign? Then social media live is definitely for you!
Today, there is no other type of content in any social network that would be as in demand and allow you to engage the audience with the least effort as online broadcasts. It's not for nothing that streams become one and a half times more popular every year!
Do you want to learn the secrets of preparing and launching a successful online broadcast on social networks? We will talk about this using the experience of our portal estet-portal.com!
What is the use of online broadcasts in social networks
Firstly, it is an increase in credibility and interest in a brand or specialist. Second, one of the the most powerful, but at the same time affordable and affordable tools for SMM promotion. It is also a luxurious information occasion to remind the audience about yourself.
But the main highlight of – in the possibility of direct interaction with viewers in real time.
So, as an example pay attention to the live broadcast of estet-portal with psychotherapist Tsircea Abdryakhimova "Beauty and / or psychiatry (psychology)". There is a traditional chat where viewers can leave comments and questions and get answers right on the air. Thus, the audience is immediately involved in the discussion, becoming direct participants in the broadcast along with the presenter and the expert. Our experience shows that online broadcasts increase the loyalty and trust of the audience in the company, that is, they are excellent for promotion.
Today, online broadcasts are available for almost all popular social networks – Facebook, Instagram (IGTV), YouTube, VKontakte.
For example, estet-portal chose Facebook for live broadcasts, as FB's marketing capabilities are currently one of the widest (as well as the global audience of this social network), and the Live Show function is very popular and easy to use.
Tips for a successful live stream
Although live broadcasts of – and an affordable promotion tool, this does not mean that you do not need to prepare for live broadcasts and do them at random.
That's what you definitely don't have to fool around with, so it's with advertising. Even if for some reason you do not succeed in announcing an upcoming virtual event, the same Facebook will do it for you. Namely, it will prevent all your subscribers and friends from missing the live broadcast by sending them a reminder about the start of the live.
Besides, social networks give priority to live broadcasts in the news feed, so your feed will simply have no chance of not seeing your stream.
First, decide on the social network in which you will broadcast. It is better to do this based not on personal tastes, but on statistics, where exactly your largest audience lives. For estet-portal.com, as we mentioned above, Facebook has become such a resource, since it is here that our thematic communities "Aesthetic Medicine" are well developed (almost 22 thousand subscribers) and "Beauty Injections" (26.8 thousand subscribers), uniting a considerable community from all over the CIS.
One social network should not be limited. If possible, broadcast simultaneously on several social networks to increase your audience reach.
Pay attention to the quality of your video. For example, we tested equipment for filming on-air with Circe Abdryakhimova in advance.
After all, even if there is an unchanged picture from the interview in the frame, it must be of high quality and clear, otherwise you will not inspire confidence in the audience.
Define your stream content type. Our advice: take on only those topics in which you feel confident and really have an expert opinion.
Or invite experts from related fields to broadcast, as we did when we talked about the connection between psychology and beauty in the broadcast mentioned above.
Secrets of a good live streaming on Facebook
Get ready for the broadcast in advance – either sketch out the abstracts of your speech so as not to get lost and not miss anything, or prepare questions for the invited expert.
Choose your broadcast time carefully. You can even consult with your audience by arranging a survey. Look in the statistics at what time your audience is most often on the social network.
During the live broadcast itself, remember to periodically re-introduce yourself or introduce your guest to viewers who connect in the middle of the broadcast.
Content on the Web: types and benefits of different content
Remind viewers to ask live questions in the comments on the live video – this greatly increases the ranking in the news feed. When answering questions, try to use the author's name to engage the person in the dialogue.
Additionally look through the comments even after the end of the broadcast, because it is easy to miss some in the heat of conversation, and it is better to answer each viewer.
Don't make your broadcasts too short. We do not call for half a day to be on the air, but 10 minutes – this is not serious. Many subscribers connect only 20-30 minutes after the start of the broadcast. We consider the optimal duration of the live broadcast to be 1 hour.
In general, the main – it is to choose a platform for live broadcasting that suits you and your audience, to understand what exactly you want and can shoot, to organize the online broadcast itself. As you can see, there is nothing difficult in this if you know some secrets of organizing successful broadcasts. We hope that the experience of estet-portal.com in this area will be useful for you. We wish you interesting broadcasts and large audiences!
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