We hope your brand is already represented on Instagram, because it means millions of potential customers. Have you already planned a strategy for your Instagram page for next year? Now is the best time to do it, because December – a month of not only summing up, but also new plans!
To help you, we've put together the latest and most effective Instagram tactics and marketing trends that will be especially relevant in 2019 in one collection. These tips will help you to level up your Instagram account significantly.
Want to max out your Instagram next year? Then read the article estet-portal.com!
Instagram Trends 2019 You Should Know
We have collected advice from world experts – marketers, SMM-specialists, having selected the top 10 recommendations that are already working and will be even more effective next year.
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#1 Using the correct hashtags
Hashtags – this is a powerful tool (one of the main ones on Instagram!), so don't underestimate it. The right hashtags help your posts reach the right audience. They also attract followers in your niche, increase user engagement in posts, develop a recognizable brand image.
Do you find it difficult to create the right hashtags? No problem! Just use special free online services to search for the tags you need (for example, the All Hashtag service).
#2 Stories – highly competitive channel for marketing and business
You should definitely use Stories, not just the main posts. It is necessary to generate directed (and similar) to users & nbsp; content to interact with your audience, increase its engagement, receive conversions to the site, leads or sales. BLOCKCODE True loyal followers only appear when Stories become attractive and engaging.
#3 Collaboration with influencers
Influencers (that is, those who influence the formation of public opinion in a certain niche) help increase your brand awareness, grow your subscriber base and drive big sales like no one else.
Facebook (which owns Instagram) algorithms continue to support more people in the feed than brand pages. Therefore, the tasks and challenges of creating authentic and engaging content mean only one thing: collaboration with influencers – this is the future. It doesn't matter if you represent a brand or promote a personal page.
#4 Due consideration should be given to IGTV
Experts say YouTube's main competitor – video channels with vertical videos on Instagram (IGTV) will significantly increase its influence in the next year. So if you add videos to your content plan, then, first of all, pay attention to vertical videos.
If you don't use IGTV videos in 2019, you may be missing out on a powerful trend.
#5 Interactive content engages more users
Don't forget to add interactive content to your posts – questions, polls, GIFs, quizzes, emoji sliders, swipe ups, etc. Features like this help you get more attention and engagement from your audience, which is always well-received by people.
#6 Let your employees tell the story of the brand
If your company has employees, then you should know that their content about your brand works for the company much better than official publications. Employee-created content has 8 times more user engagement than company-owned content!
Because people trust other people more than faceless corporations. So motivate your employees to create their own visual brand stories.
#7 Excellent E-Commerce Opportunity
Instagram is trying to become an integral part of online shopping. This year, Insta has expanded to businesses in 46 countries that sell on Stories. Shopping in Stories has become especially convenient with the help of the new Instagram option – labels and stickers with product descriptions. Brands and retailers can use these shopping features to allow shoppers to purchase items directly. This trend will continue to gain momentum in 2019.
#8 Chatbots – hot trend
Yes, chatbots have already reached Instagram. AI (artificial intelligence, that is, artificial intelligence) mania absorbs the whole world, including this social network. Experts believe that IG chatbots will be one of the hottest trends in 2019. These bots will help you stay up to date and react to the latest events, even when you are not around.
#9 Use of paid publications
Even if You promote your personal page on Insta your personal page, and not your brand, in any case, paid posts can give you many opportunities that are not available with organic methods. It is worth trying to allocate at least a small budget for advertising. To get started, simply collect your TOP posts and turn them into promotional posts.
#10 Using Instagram Analytics
Analytical metrics should not be ignored. To find out if your Instagram marketing tricks are working, you need to track Instagram analytics (this tool is called Instagram Insights). Other than that, you can also use other social media tools and even third party sites (reliable and verified of course) to measure various metrics.
Tactics for your Instagram in the new year do not have to be one. Try each of the trends we have described above and keep the most successful ones for permanent use. Different tactics may work best for different brands and pages.
So don't be afraid to experiment and don't forget to track the effectiveness of each experiment with the help of analytics. Only in this way you will achieve the best results. Good luck with boosting your Instagram account in 2019!
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