Specialists call Instagram the third most popular social network in the world and the main — by user activity. This is not surprising, because a whole generation of Instagram bloggers has already grown up, who earn cosmic amounts thanks to advertising publications in their promoted accounts.
Therefore, the whole business has also been on Instagram for a long time! If you are not there yet, because you do not know the intricacies of promoting on Instagram, then sit back — today we will learn it.
What content is the most requested on Instagram? Are there any tricks to successfully promoting a business here? Read the article estet-portal.com!
Why Instagram and who is it useful for
The secret of Instagram popularity — in its simplicity. True, when starting to promote a brand here, marketers understand that it is not so simple, but millions of users are still attracted by the minimalism and conciseness of this social network.
There is a very simple interface, intuitive and attractive content (only photos and videos). The text in Insta publications is usually at least — this is where the audience goes to "stare" and get visual pleasure.
That's why Instagram seems to be created for all types of businesses that have something to show (in the truest sense of the word) to potential customers.
If your work is related to aesthetic medicine, cosmetology, the beauty industry or a healthy lifestyle (sports, nutrition), then Instagram can become almost the main channel for you to promote — with the right attitude, of course. It is also very convenient for infobusinessmen to use Insta tools in their promotion. But some doctors of a narrow specialization, alas, have nothing to do on Instagram for ethical reasons (we think readers will understand who we are talking about).
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The main features of promotion on Instagram
Initially, the mechanism for ranking Insta posts was as simple as a penny: the most recent publications in chronological order appeared first in the feed. Now Facebook rules the ball, owning this social network and radically changing the ranking algorithms. Therefore, like Facebook, Instagram skips ahead those posts that the audience found interesting, that is, they immediately began to like, comment, and repost.
And to please subscribers, you need to make cool content. Content — alpha and omega of any social network, but especially on Instagram! Unique, interesting, visually appealing (which you want to look at), informative (small but capacious text captions will help with this) content — ready to create one? Then go ahead! If photos, videos and texts — not your forte, it is better to entrust this matter to professionals.
Try to maintain the entire account in a single visual style in order to evoke associations among users.
Don't try to flood your page with dozens of photos a day! Quality is more important than quantity. Although the regularity has not been canceled. Ideally, you should post no more than twice a day and at least twice a week.
Better publish them constantly at the same time so that the audience gets used to and subconsciously waits for your content. And do not forget to communicate with subscribers in the comments, using polls in Stories, etc.
Instagram promotion strategy
For serious professionals (SMM managers, Internet marketers), the promotion strategy on Instagram can be complex and multi-level. It will be difficult to cover all its possibilities and stages if you — new to this business.
However, if you still decide to promote your business on Insta yourself, you still need to build your own promotion strategy here.
Back to the Top: What You Should Know About Social Media for Business Today
Main stages of an Instagram promotion strategy
1. Analysis of competitors
Try to highlight the main "chips" and the tricks that competitors use to gain the favor of the audience. Pay attention to which posts get the most response from users, think about why.
2. Think over your competitive advantages
It will be convenient to do it just on the basis of competitor analysis. Think about how your products or services can compare favorably with others, how you can surprise potential customers. On Based on this, you need to build your content plan and advertising publications.
3. Define your target audience
We have described in previous articles how to accurately define your target audience. Not only the content itself will depend on it, but also the time when it is best to publish it. For example, if your audience — moms are on maternity leave, then it’s worth publishing posts at lunchtime and in the evening after 21.00, because it is at this time that the kids sleep, and the moms relax on social networks.
4. Create a content plan
Sounds scary, but it's actually quite simple. Draw a simple table (this is convenient to do in Excel or Google spreadsheets) by day of the week. It is better to make a content plan a couple of weeks in advance, if possible — for a month. No longer needed. Set aside certain days for permanent rubrics, if you have them. Control the alternation of entertaining and educational content with the selling one.
Selling posts should be no more than 20% of the total!
Be sure to make pre-prepared posts. They will save you when, according to the plan, you need to deliver something, and the newsbreaks suddenly ended abruptly.
5. Work out your own style
For an account to be remembered, it must be different from the rest. His own style includes both the visual design of the pictures and the presentation of texts under them. Don't forget about hashtags too. Develop your branding (especially well under certain headings) and try not to give more than six tags per post.
6. Determine the budget for paid account promotion
Of course, the last item is not required. You can attract the target audience and increase the number of subscribers simply with great content. However, paid promotion opens up much more opportunities. And most importantly — it pays off many times over by bringing you new customers! Therefore, if there is such an opportunity, do not be stingy and allocate money for advertising.
In addition to advertising publications, paid promotion on Instagram may include contests for subscribers (here, with a budget, it’s easier to offer your service or product as a prize), posting your publications with opinion leaders and popular bloggers on your topic.
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If you are not confident in your abilities, you can contact SMM professionals for setting up advertising (and creating content and maintaining your account as a whole).
As you can see, there are many tools for promoting a business on Instagram. Learn to gradually use all. Consider promotion on this social network as an investment in the future of your brand. After all, if you manage to promote your page, then you will not only increase the flow of customers and increase audience loyalty. Your account itself will become a promoted platform, attractive to other bloggers and companies, which means — guaranteed and passive stable income.
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