Infobusiness from scratch: the main steps to start

Only the lazy did not think about creating and promoting their own infobusiness (not to be confused with network pyramids of sales!) Today. Wherever you look – all offer marketing webinars, online accounting workshops, foreign language lessons via Skype, virtual accompaniment of a nutritionist and trainer, makeup lessons on Instagram, etc.

Are you also thinking about how to monetize your knowledge in a particular area using digital technologies? Then this article is definitely for you!

Infobusiness from scratch – main steps

As we mentioned in the first sentence, do not confuse the infobusiness with the online pyramid sales ("bring three more consultants – and your discount on products will double!"), which are used by some cosmetic brands and dietary supplement manufacturers, and our people are strongly associated with them.

Infobusiness – this is earnings on some information and knowledge of the author, which is of value to listeners. It is this value that generates a stable and constant demand for it.

That is, webinars about  changes in medical legislation will be relevant for doctors, but 101 ways to make parchment yourself in a metropolis are unlikely to be in demand (and even more so paid by students).

Information can be any – from culinary master classes and beauty tips to remote foreign language classes and serious professional webinars that improve skills in any specialty.

For example, along with the frenzied development of Internet marketing, a lot of information businessmen began to appear who, at paid webinars, teach listeners how to set up advertising campaigns on the Internet or draw up a correct content plan.

The most popular topics in the information business are:
- Advertising and marketing.
- Sales training.
- Personal growth training (from time management to competent goal setting in life).
- Popular psychology (family relationships, with the opposite sex, how to love yourself).
- Health (including proper nutrition, sports, weight loss).
- Beauty topics.
- Professional Seminars.

What are the advantages of the infobusiness for clients:
1.    The ability to gain knowledge anywhere in the world and from anywhere.
2.    Saving time (firstly, you do not need to spend several years of your life getting a new diploma, and secondly, it also means the time that people spend on getting to courses and back home).
3 .    A clear focus and the absence of "water" (unlike the domestic system of higher education, at online seminars and trainings, speakers practically do not waste their listeners' time on theory and general phrases, giving information clearly to the point that will definitely come in handy in life).
4.     Speakers are always in touch (after the training, the speaker's communication with the audience does not necessarily end with – usually it is also possible to contact the author of the course with emerging questions in the future).
5.    Relevance of information (this is not studying from outdated textbooks – this is gaining experience from a practical speaker who has tried everything he talks about on himself).
It is thanks to these pluses that infobusiness events have become so popular all over the world nowadays.

So, where do you start if you decide to join the "club of information businessmen"? and start earning on your valuable and relevant knowledge?

Here is a short step by step guide to start your own info business.

1.    Choose your niche.
Are you an expert in home care and know 150 recipes for homemade masks that you have tried on yourself? Or, perhaps, you are an advanced accountant who, even at night with his eyes closed, will sort out reporting documentation of any degree of confusion? In both cases, your work will be interesting and useful to a wide range of listeners.

True, the final income of an infobusinessman may depend on the choice of a niche. So, financial webinars are mainly attended by specialists with above-average income, which is why they are often not cheap.
However, if your main audience is over 35 years old, then get ready for the fact that it will be more difficult to promote your events. According to the experience of experienced infobusinessmen, the older the listeners, the less willingly they pay for information on the Internet.

2.    We make ourselves a "face" on the Internet.
You will need to direct your potential customers somewhere online. A classic of the –landing genre (a landing page, an attractive one-page business card site with a registration form).
If you can immediately set up your own website with useful and attractive content – generally perfect. If there is no – do not rush to give up: in our time, social networks work no less effectively for the audience. It is enough just to create your business pages in key social networks (Facebook, Instagram, VKontakte - depending on what audience you are counting on), make them "live" with unique compelling content and add contact and registration buttons.

3.    We are engaged in attracting customers.If you have a website, then search engine optimization will help with this – It's serious and slow work, but worth it. If you have a landing page, then advertising in Google Adwords or Yandex.Direct (contextual advertising) will work well. In social networks, advertising and the exchange of publications in popular communities of similar topics give the best results. You can learn more about online advertising campaigns
in this article.

Besides, it's useful to gradually build up your customer base and send regular e-mails.

By the way, don't forget about instant messengers.
Telegram channels, which are easy to create yourself, work very effectively.

4.    We are constantly updating our information product.With the same seminar, you will not be able to earn money for years. Information in our time becomes obsolete rapidly, and the audience constantly wants something new. So give it to them!

Every quarter, try to prepare a new topic to expand the range of your webinars or trainings more and more.

For new topics, it's useful to send emails to previous listeners to bring back customers (this is called remarketing).

5.    Don't forget about discounts, promotions and trial lessons.If you offer a whole online course, then offer potential customers to take the first lesson for free.
Give worthy discounts to regular customers.

Conduct introductory webinars for free, during which you can both test the audience's perception of your information and advertise your paid advanced training.

Periodicly hold engaging competitions (especially on social networks) where the prize will be free participation in your training.

Remember the golden truth: anything that is free or at least discounted has a magical effect on anyone.

Of course, as in any other business, there are difficulties in the information business too. However, all of them are surmountable if you – really pros in your field and burn with enthusiasm, and not just a naked desire to make money on people.

Good luck to novice infobusinessmen!

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