There is no doubt that the most popular social network in the world Facebook has long changed the way people communicate.
And continues to change every year more and more. And as the platform has continued to evolve since its launch in 2004, Facebook trends are increasingly influencing the actions of marketers and others involved in promoting a business on Facebook.
If you want your Facebook promotion to be successful, you need to keep up with the times and take into account the latest trends and platform updates.
Want to know the new Facebook trends to be reckoned with in 2019 if you want to build a really cool social media strategy? Then read the article estet-portal.com!
What you need to know about promoting on Facebook in 2019
We've written many times before that Facebook marketing is no longer innovative, but rather a necessary way to take your business to the global level. But sly Facebook changes marketing strategies every year.
With the world changing every day, it can sometimes be difficult to quickly navigate the ever-changing world of Facebook promotion. Therefore, you should always stay up to date with Facebook marketing trends for the next year. After all, the more you can plan ahead, the better you will feel about how to manage these changes later.
So get out your notebooks and write it down!
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#1 Video is still the most powerful type of content
In 2018, video was unanimously voted the undisputed King of Content. In 2019, video will remain an integral part of a high-profile Facebook marketing strategy.
The founder of the social network Mark Zuckerberg himself stated that users of his offspring watch an average of 100 million hours of video daily!
And Facebook feed videos get 135% more natural (organic) reach than photos.
Even these reasons are enough for brands to participate in this massive video race. So if, for whatever reason, video content is still not in your digital marketing strategy for this year, then it's time to bring it in, and even dedicate a lot of resources for it.
#2 Take Advantage of Live TV
We have already told our readers about the many advantages of online broadcasts in social networks. Using Facebook Live to promote is becoming more and more important.
Average activity and user engagement on live streams last year was 178% higher than the average after regular posts.
The way live streams allow creators and their audience to interact in real time is the main reason why the format is so successful.
Online broadcasts in social networks as an important means of audience engagement
#3 Growing popularity of augmented/virtual reality on Facebook
Back in 2017, at his Facebook F8 conference, the founder of the social network said that he wanted to develop the platform in the areas of AR (augmented reality) and VR (virtual reality). Relatively little time has passed – and now the giant rolled out the Camera Effects Platform and Facebook Spaces services.
There are three key aspects of the new Camera Effects AR platform:
- Precise location that can place different images in the camera viewfinder.
- 3D effects using 2D photos.
- Object recognition, which allows users to use real-time visual effects.
Just imagine the possibilities of this service in promotion of aesthetic medicine or cosmetology! For example, a user hovering over a photo of a new cosmetic product, and at the same time an information card pops up indicating the composition, origin of the ingredients, etc. And this is just the most banal and primitive example!
With the platform's ability to recognize any object (as opposed to just faces), there are now many opportunities for creative branding. Product information will be just the tip of the iceberg, and users will be able to point to just about anything and get all the information. With Facebook Spaces, the platform depends on panoramic visual content (360 degrees) and it's easy to provide.
#4 Don't neglect GIFs in your promotion
GIFs can often express things that not only words, but also regular photos can't. GIFs should not be taken as just a form of entertainment, they can be successfully used to promote a business.
Shorter videos get full views, which is why GIFs (the shortest videos) are becoming more valuable.
They don't require the same amount of investment and effort as a video or carousel. Plus, you can always retarget existing videos as GIF ads on Facebook without spending a dime and updating your ad creatives at the same time.
According to TechCrunch, a popular Western tech publication, Giphy has over 200 million daily users sending 1 billion GIFs every day. That says something, doesn't it?
But don't get too carried away – use gifs only as part of a strategy to complement the main series of visual content.
№5 The growth of the number of chatbots can no longer be stopped
According to official figures from Facebook itself, Messenger now has 100,000 active bots per month, providing instant communication between brands and customers. And their number is growing exponentially every month!
Customer service remains the main area of chatbots – they address key issues and provide automated interactions to drive sales.
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The development of new technologies gives brands more creative ways to interact with their customers. And with Facebook seamlessly integrating these innovations into its platform, marketers and business owners are able to consider and leverage these opportunities to stay ahead of the competition.
Think about which of these trends and updates you could integrate into your Facebook marketing strategy? Experiment with some of them and see how they work for your business. Your brand needs to stand out from the competition! Good luck in promoting on Facebook!
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