In our impersonal automated digital age, the most valuable (and the most read!) are those materials in publications in which people can be seen. We mean not just a good style and a recognizable author's style. We mean stories about people and for people. And if you are a distributor of products, this does not mean that "about people and for people" It's not about you and your business. In the end, your final client is a person, which means that the approach to publishing about your business in publications should also be exactly the same!
You don’t understand what to write about, where to start, you don’t have authors and an editor in your team , and in general you are wondering whether you really need it?
In the article estet-portal.com we are ready to convince you of the opposite and answer all your questions!
Product distributors and media publications: why you need it
Let's start right away with the main – why do you need it? If you think that this will instantly raise sales to the skies, then you are mistaken. Although in the long run this will affect sales, but still publications of distributors in the media – it is still, first of all, not about that and not for that. Still very helpful.
First of all, media publications – it is your image among the general public, as well as among colleagues and partners. A loyal audience – these are the people who will be more willing to become your customers in the future. So, although this is not a direct path to profit, it has been proven over the years and one of the most reliable.
In this regard, publications in the media for distributors can be considered as one of the components of a complete strategy for content marketing promotion (by the way, it can also include maintaining your own business blog), which is considered a very effective tool business promotion.
Given that the most serious goals are set for publications in the media, then an article written "on the knee" a person ignorant in business, of course, will not be sent to publications in any case. Especially considering the growing prospects of Internet publications every year in the global media market. The future of the Internet – and you must match!
So if you want to approach this issue with full seriousness (otherwise there is no need to start), then it makes sense to turn to a team of professionals who have been working in the field of your business for many years and providing services of a narrow specialization.
For example, estet-portal.com boasts a team of experienced copywriters, editors, marketers, each of whom specializes in the topics of beauty and health, cosmetology, beauty industry novelties. And the portal itself has been one of the top online publications in its field for many years and is distinguished by unique and high-quality content for professionals and readers.
So if you lack fame among colleagues, potential partners or clients, publications in the media – the tool that can help you, and estet-portal.com – the portal that will help you take full advantage of this promotion method.
Product distributors and media publications: getting started
To begin with, it is worth overcoming the main fears that prevent businesses from publishing articles about themselves.
Among them:
- Fear of appearing uninteresting to the general public (what should we write about if everything is small and insignificant, etc.).
- Competition (there are competitors what to brag about in publications, but we still have nothing…).
- Fear of shame (suddenly all the media will refuse us, and we will be ashamed).
- An unfamiliar world of media (we don’t know any of the editors of publications – with whom we will arrange publications).
All these fears are usually dispelled after the first publications in publications.
Just know that you may find your job to be routine, while other people who are not so familiar with your business may find it very interesting. You can see better from someone else's bell tower!
Even if the article is not very successful, and a couple of publications refuse to publish it, the world will not collapse! You will just stay at the same point where you started. And you can try again, taking into account all the previous mistakes.
And in order not to be afraid of the unfamiliar world of editors and media publishers, you can try to get to know each other and gain impudence "at random" send your creation (each site has a "Contact" button) or simply contact the publication that provides all these turnkey services; - for example, in estet-portal.com.
Product distributors and media publications: what to write about (Н3)
Of course, about your experience and the experience of your business – what else?
Anything will do here:
- Successful business experience (your real cases).
- Failed business experience (don't be surprised: people are much more willing to read candid stories about other people's failures than about good luck in order to try on the experience for yourself and understand that we are all human and can all make mistakes).
- New projects (unless, of course, they are confidential).
- Ways to find new clients.
- Search for new employees.
- Business life hacks from your experience.
- Stories of curiosities.
As you already understood, the most read – real stories. And they always have the main characters – You, your colleagues and employees.
Therefore, publications on the topic of how an ordinary manager saved a burning project (and after all, Superman is dormant in each of us), how a boss struggled with chronic lateness of subordinates and eventually came up with his own super-way of motivation, or about how you failed hide from persistent partners even on vacation among the mountains of Tibet.
It only seems at first glance that the reader will simply read about the everyday life of your company over a cup of coffee, laugh or groan – and forget, returning to their affairs. In fact, subconsciously, each reader will see through the prism of real cases from professional life your corporate culture, company values, management policy, team, and features of professional activity. Will consider and be interested.
If publications become regular, then an audience loyal to your business will form, which will know you not just as a distributor of certain products, but as real live professionals who you want to meet and work with.
And estet-portal.com will always be ready to help you with this!
Read also: Promoting a business in social networks: what role does content play
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