Millenials – These are people who were born in the 80s of the 20th century. Today they are 30-40 and they have become the most controversial generation in history. Their preferences are difficult to predict, and yet by 2020 millennials will become the main solvent population.
American researchers have calculated and found that millennials have sex much less than their parents, grandparents at the same age, starting from the 1920s.
This is because millennials are incredibly picky, they are in no hurry , start families late, are resistant to social pressure and are in a strategic search for happiness.
To what extent these factors affect millennials' productivity, as well as marketing and sales, estet-portal.com readers were told by the author of the philosophy of Sex & Marketing, director of strategic marketing, author of the book «Catering. Selling Services and Relationship Strategy» Alina Bazhenova.
Why millennials don't want to have sex
For millennials, every detail is important: from the brand of shoes to political preferences. They are aware of how wide the choice of products is today, so it is important for them to choose the best, and the same goes for partners.
Unlike Generation X, millennials don't want one-time sex and prefer long-term relationships that can make them happy.
The same goes for shopping: millennials are aware of the huge number of goods and services, but are in no hurry to buy them. They do not need fleeting gratification.
The millennial generation is resistant to social pressure: for them there is no phrase "it's time to get married"; or "have babies as early as possible."
This resilience has also affected marketing: those born after the 80s do not make purchases under someone else's pressure, moreover – they often go against the system.
On top of all this, the millennial generation can satisfy itself. Millennials are among the most advanced users of technology, including the sex industry.
Independence in sex has also affected the marketing sphere: millennials do not need salespeople and consultants, they can find the necessary information on Google themselves. Moreover, they prefer online shopping.
All these points have a strong impact on marketing and sales, so knowing the features of millennials – brand success.
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What tools can be used to gain confidence in millennials
In psychology for marketing, which I study, there are concepts of internal and external honesty.
External honesty – this is when we drive on the right side of the road, we follow the rules of conduct. Inner honesty – this is when we fall asleep at home and tell ourselves that today we did well and gave everything 100.
Clients read only inner honesty.
If we are confident in our product, our abilities, qualifications and results – we can say nothing.
We will communicate this confidence to our customers, which will naturally inspire confidence in our brand and ourselves. Artificial tools are ineffective here – only the constant development of one's own quality.
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What can interest the millennial generation
First and foremost, millennials love crazy people in a good way. They like bright, juicy brands with charisma. A brand can be bold or even rude when it dictates certain rules of the game – it's not scary, because millennials love the crazy and the brave.
The Millennial Generation – this is the generation of big ideas. They want to be part of something important, so social projects and employee engagement – the right way to work with millennials.
Motivation, concept, professional approach and love for one's work are important for Generation Y.
Therefore, millennials greatly appreciate fanatics who are in love with their profession. It is these people who charge others with great energy and give what the millennial generation needs so much.
Thank you for staying with estet-portal.com. Read also other interesting articles in the "Business" section: What is the difference between medical marketing and classical marketing
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