How to properly promote your business using facebook: basic mistakes

Social networks, including facebook, help businesses find, attract, "warm" and retain customers. What does all this "threaten" Your business? Ever growing sales! But there is another side to the issue. If you make mistakes when working in social networks, you risk losing time, effort, money, and even set the audience against your company.

The main points that prevent facebook from working for your business and bringing new customers, we discussed with business consultant, coach - Galina Larionova.

Mistake #1: You expect instant results from facebook

But they are not. Because social media – it is always work for the future. Here you build relationships to sell in the future. Instead of coming to facebook to sell on the same day. Although this is possible.

The process of building relationships with potential clients – It's at least 6 months. If you do everything right, by this point you will have regular sales. Plus, you will have an impressive warm audience that is still maturing, but will buy soon. This is a scenario for the development of events with minimal investment.

If you launch a business page, regularly fill it with content, work on increasing your reach and at the same time invest in paid promotion, you will get good results much faster. And they will be the better, the more potential customers trust you.

Mistake #2: You sell to everyone

That is, you do not know your audience, its needs, and it is unlikely that you advertise correctly. Such a position is reminiscent of firing cannons at sparrows. Yes, the weapon is powerful and will definitely hit someone, but isn't it more efficient to take a weapon that will allow you to aim more accurately?

How do you decide who to sell to? Everything is simple. Take a piece of paper and describe this person. How do you imagine it? If you literally see him in front of you, you will be able to give him what he is looking for and for which he is ready to pay money. Plus, facebook will help you perfectly set up ads for it. Therefore, with your offer you will hit the target.

Mistake #3: You are ignoring your followers

How it manifests itself:

You post content whenever you feel like it, so subscribers don't know what to expect from you and when.
You post what you want, regardless of the problems/dreams/desires/pains of the audience.
You are not responding to messages and comments.

This is a serious mistake that will undo everything you have done before. Do not allow it, because it will be difficult to fix everything and restore people's trust.

So, if you have already "drawn" portrait of the audience, you know what questions they have about your topic. Suppose you are going to post to facebook once a day or a month – You get 30 posts. Each day, answer one of the questions from the audience.

Let your answers be in different formats: text, video, photo, promotional post, quote.

There are many options – choose the ones your readers like.

You will understand this by the number of likes and comments.

In order not to leave messages unanswered, you can connect a chat bot to the messenger. It will give the person initial information while you are not online.

We have only covered some of the mistakes that are often made when working with facebook.

Galina Larionova is sure that if they are corrected and no longer allowed, at least they will increase sales in no time. Explore the possibilities of facebook, surprise your audience and then your business is waiting for a change for the better. Take Action!

You can get answers to these and other additional questions about business promotion on facebook at BusinessShot – this is the best conference for doctors, owners and top managers of private medical companies.