Promotion of medical sites: main features

Medical Marketing – the matter is very delicate. So subtle that few medical business owners can handle all its intricacies on their own. No wonder, because here is the search promotion of medical sites, and their promotion in social networks, and content marketing, and the launch of advertising campaigns.

However, do not rush to think that without the involvement of professionals from outside, you should not even try to take on the independent promotion of your site. SEO agencies may not really compare to you, but you can achieve good results on your own if you follow the advice of experienced marketers.

Do you want to know the main features of the successful promotion of medical sites? Then read the article estet-portal.com!

Specifics of promotion of medical websites

Although the same principles usually work in marketing, the medical field is still so specific that it can and should be considered separately.

The main difference between conventional brand customers and patients of medical institutions, whose websites usually need to be promoted, lies in the selection criteria. So, ordinary customers are driven by consumer preferences. But in the medical field, the main criterion is trust.

Medical business: foundations of development in the modern world

And this is not at all surprising. After all, it is easier to sell a mobile phone, focusing on its technical characteristics, design and price, than to sell literally beauty or health (and sometimes life!). If the phone turns out to be of poor quality, it can always be returned or exchanged in the store, but the patient trusts doctors and clinics with the most valuable – something that you can’t return and certainly can’t exchange. That is why medical marketing is so complex and requires unique solutions.

Therefore, the site of a medical institution should also sell, but sell, first of all, not a service, but trust!

You can (and should!) try to inspire trust in every visitor who first comes to your site.
Confidence is born on a subconscious level, so when ordering and filling the site, first of all, make sure that it is visually bright, in a pleasant and peaceful color scheme. All photos should carry a positive message, and people's faces – to be good. After all, patients come with the hope of recovery, and their positive attitude must be supported by all means – directly and indirectly.

How to sell medical clinic services: working with end customers

The main secrets of promoting medical sites

Of course, first you need to make sure that your site follows the basic rules: are the photos of sufficient quality, is the site search accessible? Is the user interface on the site simple and intuitive?

In the marketing of medical sites, accessible sections with patient reviews and the ability to contact the clinic (including the management of the institution) in a prominent place are very important.

And most importantly, of course – this is lead generation, that is, the ability of the site to bring real customers to you. To do this, the site must have a simple and convenient form for making an appointment.

In the promotion of any clinic or center, trust works not only in the institution itself, but also in the doctors working there. So reputation is of double importance.

Roberto Speroni: A happy patient is the best marketing ploy

It is reputation that works with word of mouth, when satisfied patients recommend a doctor or clinic to their relatives and friends. And such a method "the old fashioned way" – one of the most important in promoting the medical business.

By the way, in the eyes of patients, trust in a doctor is even higher than trust in the entire medical center. And this only means that you need to work on the service in the clinic with double diligence! After all, even if the doctor quits, pleasant associations with the institution will remain with the patients.

Why do we talk so much about the reputation and good name of the medical institution? To the fact that all this should be well displayed on the pages of his site!

And since most of the transitions to medical sites occur through organic search results, it is worth taking care not only of the positive image of the clinic on the site, but also separately – about the quality of the content published there.

Most likely, you have a thematic blog on your site. It is very important that articles for him are written not just by students of the philological faculty for the sake of a part-time job, but by professional copywriters with a medical education. If you can’t find any, you can simply give the finished texts for verification to your doctors. This will help not to lose credibility and not fall in the search results just because of one random ignorant phrase of an author who is far from medicine.

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Of course, these are not all the secrets of a complex and multi-stage system for promoting medical sites. However, even following the principles described in this article is already enough for your site to start bringing you more patients, increase their loyalty to your institution, work for the reputation of the clinic and not get lost in search results. Reform your site soon if it still doesn't meet all the rules! Thank you patients!