A lot of diverse content on the topic of medicine and health – this is a kind of trend. This conclusion was also reached by specialists from the news site Search Engine Roundtable. So, the founder and editor-in-chief of this resource Barry Schwartz, using the latest update of the main Google algorithm, analyzed 300 sites of various thematic categories. As a result, it turned out that 42% of them – these are sites dedicated to health, medicine, fitness, as well as a healthy lifestyle.
The e-commerce category, which included online stores selling medical products, was also affected. Previously, such an abundance of information about medicine and health was not noted. What are the reasons for this boom? On this and many other questions, in this article, will be answered by the director of estet-portal.com Elena Lyashko.
1. Sites about medicine and health: the cult of a healthy lifestyle
2. People are getting sick more often – the reason for the increase in the number of medical sites
3. Medicine and health on the Internet: development of information technologies
Medicine and health websites: cult of healthy lifestyle
The first reason why websites about medicine and health are massively created – it is a cult of a healthy lifestyle observed all over the world. People began to realize how important it is to eat right, exercise and take care of themselves. After all, their well-being, the state of the body and the quality of life depend on it. Therefore, many people quit smoking, start physical activity, and also switch to healthy food.
But not everyone knows how to form a healthy lifestyle correctly. Someone, having heard enough advice from acquaintances and friends, makes gross mistakes that, on the contrary, can harm health. To help people get rid of bad habits, improve physical and moral health, and improve their working capacity correctly, entire portals are being created where up-to-date and useful information is collected from doctors, fitness trainers and other specialists.
Entire online publications, groups on social networks and video blogs are dedicated to a healthy lifestyle. Their main goal – help people organize a healthy lifestyle and find like-minded people.
On the Internet you can find many useful articles and videos that answer the most exciting questions of those who have decided to take their health into their own hands:
• "How to quit smoking?".
• "How to eat right."
• "What exercises to do in the morning?".
• "How to organize the correct mode of the day?".
• "How to maintain personal hygiene?" and so on.
In addition, there are many online publications on the global network dedicated to the prevention of various diseases: colds, flu, cancer. In addition to articles and videos that highlight interesting facts, tips, exercises and useful life hacks, you can also find online calculators, tests, and up-to-date data on the Internet. They help people calculate body mass index , find out calorie consumption, optimal height and weight, and other parameters.
In other words, a huge number of sites about medicine and health are associated with the promotion of a healthy lifestyle.
People are getting sick more often – reason for the increase in the number of medical sites
Sedentary lifestyle, consumption of low-quality and harmful products, lack of sleep, constant stress – All this leads to various health problems. Harmful radiation from modern gadgets and unfavorable ecology also "do their bit". All these negative factors result in a dull complexion, acne, ulcers, gastritis, neuroses and other diseases. The incidence of cancer, the main cause of which is an unhealthy lifestyle, has become especially frequent. Women die most often from a malignant neoplasm of the breast, and men – from lung and prostate cancer.
Looking at this whole picture, one cannot be indifferent to one's health. It is necessary to listen to yourself and take the necessary measures at the first sign of ailments. You also need to be "savvy" in the field of medicine and health. This is the only way to avoid serious diseases and their consequences.
The main goal of sites dedicated to medical topics – help people get rid of existing problems, improve their health, and also avoid serious problems in the future.
For this reason, many online resources are being created covering medical and health related materials.
This is:
• online publications;
• video blogs of various doctors;
• forums where discuss with experts about diseases and current issues.
Medicine and health on the Internet: development of information technologies
And one more reason why there are more and more sites about medicine and health – active development of information technologies. This tool is widely used in various areas of life. And medicine – not an exception. Thanks to the progress of information technology, new areas of organization of medical care for the population began to develop:
• Online Pharmacies – make it possible to learn about the product, look at prices, and also make a purchase without leaving home. Such a referral helps those who are located in geographically remote areas where there is no access to certain medicines, as well as people with disabilities.
• Official websites of clinics – here you can get a free consultation with a doctor, get acquainted with the services of a particular medical institution and their prices, as well as read reviews about doctors and services.
• Electronic queues and electronic appointments with medical specialists – eliminate the need to stand in long queues, thereby saving time.
Based on the foregoing, we can conclude the following: a huge number of sites about medicine and health – this trend is not accidental. It is connected with the fact that there is a cult of a healthy lifestyle in the world, people are getting sick more and more often, and information technologies are rapidly developing, thanks to which everything for health can be bought online. In any case, such a boom justifies itself. After all, people need useful information that could help them get rid of ailments, maintain and strengthen their health. And sites about medicine and health – this is the very source from which you can draw this information and apply it to yourself, but only after consulting with your doctor.
Read also: Promotion of medical services on the Internet: e-mail newsletter
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