Brand development – complex and responsible process. Due to the increasing competition in the aesthetic medicine market, it is becoming increasingly difficult to retain your client.
Find out in an article on estet-portal.com about the main components and secrets of the French brand Simon Mahler, which has been one of the leading cosmetic brands in France for more than 70 years, in an exclusive interview with international trainer Ariel Giraud .
Simone Mahler Cosmetics — one of the five French brands that develop products in their own scientific laboratory. The Simone Mahler Paris brand owes its appearance to a woman who was well versed in the intricacies and trends of the beauty industry. Simone Mahler, who founded her company in 1946, managed to create a perfect line of caring cosmetics for the face and body. Today, the French brand has offices in more than 20 countries around the world, and the brand's products are very popular among both women and men.
Philosophy and main idea of Simon Mahler brand
A.Zh: The beginning of the creation of the brand was a woman. This means that the Simon Mahler brand embraces beauty and medicine. When we created our brand, when we decided to create our products, we really focused on the directions and processes in medicine.
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The main goal of creating − it is to give a result to the client, to provide a personalized approach, to control the condition of the skin. All this has been our philosophy since 1946 until today – provide a result for the end client.
Thus, the Simon Mahler brand is distributed all over the world, but only in beauty salons, where the treatment process takes place and skin care advice is always given only by a professional, not a seller, but only a beauty industry professional who guarantees results for end customer.
Brand Benefits for Beauticians and Patients
А.Ж: This is the result that we show together with professionals for the end consumer, and then for beauty specialists and cosmetologists, which ensures customer loyalty.
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This means that the beautician must listen to the client in order to know their motivation and ultimately choose the appropriate treatment and the necessary daily care. We achieve this result with proven high-tech formulas that provide quality home care and are also used for various in-salon treatments through massage techniques and in-house care.
The official distributor of the brand Simon Mahler is the company "Cosmetic Group".
How much attention is paid to fragrances when creating cosmetics
A.Zh: Of course, the presence of fragrance is very important for the pleasure and emotions that we get from using the product. But all over the world, people are turning their attention to products with less fragrance. Of course, in more quantities, the fragrances that are used are not natural, because the natural perfume remains on the skin.
If we are talking about cosmetic products, when we open them, the perfume must disappear very quickly, because cosmetics with a strong persistent aroma – it never looks natural.
The process of creating products and sustainability of the brand
A.Zh: We cannot say that our products are not organic, we are a responsible brand, including environmental issues, but we are not exclusively bio. It is quite difficult to use only bio-ingredients and be effective.
We care about the quality of our brand's ingredients and the environment, but we are not an organic brand.
This means that our products are subject to control and of course we use active natural ingredients, but our task, first of all – this is the result for the client.
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Unique recipes and ingredients of Simon Mahler cosmetics
A.Zh: Our products are based on natural ingredients, but not exclusively organic. This means that we use so-called biotechnological components, which are much better than natural ones in their action.
Because they are safe, laboratory tested and studied, because natural ingredients are not always safe for our skin, and for us the advantage – this is the safety of the product.
Benefits of hardware skincare
A.Zh: It is important to combine massage techniques and hardware care. Naturally, we widely use facial massage, we use massage techniques in anti-age procedures, but we cannot push the product as deep as with hardware care. This means that the equipment will never replace the work of a beautician, but in order to make the treatment more effective, to use as the final stage of manual procedures, we combine both methods of care to achieve maximum results.
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Target Audience for Brand Simon Mahler
A.Zh: We have an approach to any audience, as far as face and body skin care is concerned. More demanding approaches are in the anti-age category, but we focus on the fact that it is impossible to stop the aging process, it is possible to slow down this process with the help of care products and reduce the first signs. That's why it's never too late to start preventive skin care.
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The range of problems that Simon Mahler products can solve
A.G: It could be any skin care needs for women, or for young people, for example acne. It is important to remember that it is much easier to prevent a problem than to treat it, but, unfortunately, most women become regular clients of cosmetologists only at a later age.
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