SMM promotion in the realities of 2018-2019

SMM promotion is developing more dynamically every year. Today, it is promotion on the Web that is the engine of marketing progress. Now we can say with confidence: if your business is not represented in social networks, it does not exist.

The role of social advertising will finally die out next year. In its place comes the subtle promotion of goods in instant messengers. The basis of modern SMM promotion — rejection of direct advertising, emphasis on individualization of the client, promotion through video content.

In this article by estet-portal.com, we will look at the most effective promotion trends on the Internet at the turn of 2018-2019.

Chatbots as a substitute for social advertising

In previous articles, we touched on the issue of SMM promotion for doctors and clinics. However, over time, effective methods are replaced by others.

The statistics shown in the picture above will sadden homegrown SMM managers. Indeed, banner advertising is a thing of the past. Social advertising, as business owners are used to seeing it, is dead. Millions of users are skipping annoying ads with the "skip" button, and others are installing ad blockers.

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According to social media consultant Galina Larionova, there are three main channels for promoting a business in Telegram:

• chatbots;
• channels;
• chat rooms for communication.

In the realities of 2018, the most relevant of these channels is chatbots.

 

How to promote a business on the Internet using chatbots? In the past few years, Internet messengers have been developing at an explosive pace. Advanced (read — solvent) users have gone to messengers. Modern chatbots are the best way to work independently with the clientele.

Benefits:

the ability to instantly describe a product and its price;
ability to provide order and delivery information;
ability to provide the client with information about interesting offers.

Artificial intelligence is the perfect assistant, because no manager can respond to a request faster than a chatbot.

Influencers for SMM promotion

The last few years have been marked by a boom in social advertising in the accounts of well-known YouTubers and Insta-bloggers. Users trust the “familiar” much more blogger rather than advertising on TV.

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How to work with influencers for modern SMM promotion of your brand? First of all, you should decide where your audience sits. As a rule, novice bloggers capture much more than long-standing ones.

Apart from that, it is the relative beginners of Internet blogging who have rather attractive prices. Yes, and they are not yet so boring compared to the constant "hidden" advertising advanced bloggers.

Lives and Stories — new type of social advertising

In recent years, content has become a trend for promotion on the Internet. Interactives were on the hype in 2017. Live broadcasts on YouTube and Instagram  broke all engagement records. In the realities of 2018, the relevance of any news expires in 24 hours. Therefore, for the promotion of an account / public / group in social networks, an instant reaction to a particular event is important. To do this, you need to constantly use story elements and make live broadcasts.

How to work with your audience online? While working with the interactive has not changed and requires the following:

promotion announcement;
new intrigue (in the form of a product from your brand);
message of the promotional code of your product;
flashmob launch.

Already now, live broadcasts and the launch of stories should be included in the monthly content plan for effective promotion of your brand on the Internet.

Video content for online promotion

Since 2017, the popularity of video content, compared to any other, has increased to 90%. A huge number of potential customers are looking for products of interest to them on video platforms such as YouTube. However, in today's realities, there remains a big problem — captivate the user in the first 3 seconds of your video.

The user simply disconnects from the video if the video does not interest him. What characteristics should a video have for effective SMM brand promotion?

The main criteria for video content to promote your brand on the Internet should be:

uniqueness;
originality;
brightness;
conciseness.

Today it is impossible to develop a business, being only in one social network. An integrated approach to SMM promotion of your brand involves the presence of your brand in the most popular social networks: Facebook, YouTube, Instagram, VK, Odnoklassniki. These companies every year introduce new parameters for displaying communities of interest in the top search.

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At the moment, there are about 10,000 such parameters in Instagram and Facebook alone. Naturally, no marketing manager in the world is able to calculate them all, so the presence of your brand on all platforms will significantly increase the chances of success for your business. about the classic rules of promotion.

Alena Kotlyar
. tells us very clearly how to create a customer flow from Facebook on our YouTube channel.