Upgrade for cosmetologists: when contouring training reaches a new level

Continuous training, advanced training – one of the most important conditions for the safe and successful work of a cosmetologist. Therefore, the school of cosmetology from the TOTIS company presented an intensive course for cosmetologists as an advanced training in the field of contouring.

Estet-portal.com is aware that the conference «Saypha Face. Creation of Facial Architecture» has collected the most up-to-date information about world trends in the field of aesthetic medicine and the work of a cosmetologist-injector. The event is striking in its scale, as the speakers are some of the most authoritative experts in Ukraine – Andrey Petrovich and Dmitry Garbuzov.

• Who will teach: Speakers of the Saypha Face conference. Creation of face architecture»
• What are they, the faces of the present and the future? Image architecture: modern patient demands
• Teaching cosmetologists the basics of strategic marketing
• Creating a new image in practice: demonstration of correctiony

Who will be teaching: Speakers of the

Saypha Face conference. Creation of facial architecture» 

Andrey Petrovich

– dermatologist-cosmetologist, expert in injection techniques, scientific director of TOTIS, scientific director of the APIC congress. 

Dr.Petrovych

— expert creator of biorevitalization in Ukraine, author of methods and techniques for working with injectables, which are actively used by cosmetologists in their practice. Author of many articles on the biological basis of biorevitalization, various techniques and methods of biorevitalization, work with superficial and median peels. Dr. Petrovich enjoys undeniable authority among Ukrainian cosmetologists due to his huge scientific contribution to the development of the world of aesthetic medicine, original progressive developments and valuable educational materials.

Andrey Viktorovich Petrovich made presentations at congresses in the cities of Ukraine, in Moscow, Baku, Tbilisi, Paris, St. Petersburg, Jurmala, Vilnius, Vladivostok, Seoul.

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Dmitry Garbuzov –

candidate of medical sciences, dermatologist of the highest category, head of the network of cosmetology clinics DECOclinique, international speaker of Croma company, speaker of TOTIS company. You may also be interested in:

A grand event for cosmetologists: "Landau's Secrets: the path to recognition and global trends 2020"  

 

Dr. Garbuzov

– one of the few specialists in Ukraine with vast versatile experience and indisputable authority both among fellow surgeons and among dermatologists-cosmetologists and cosmetologists-injectors.

Despite the high level of knowledge, he is constantly learning and his reports always contain only up-to-date information, new techniques and approaches that Dmitry Alexandrovich brings from the best world congresses

s or creates himself on the basis of new acquired knowledge.

What are they, the faces of the present and the future? Image architecture: modern patient demands 

At the conference «Saypha Face. Creation of face architecture» The main requests of the modern patient are considered in detail: business face, Insta-image, young face, Fashion-image and positive image.

Namely:

architecture of the
• Insta-image. How to create an up-to-date image that will look spectacular in photos? The main characteristics of the client Insta-image (lifestyle, values, needs, how to shop). Insta-image criteria (shape of the face, lips, cheekbones, eyes, waist size, etc.). Insta image techniques: stages of correction and combination of techniques;
business entity architecture
• . How to create an image that fulfills all the client's business needs? The main characteristics of the client's business image (lifestyle, values, needs, how he makes purchases). The main criteria for a business image are style and harmony in all thirds of the face. Business image techniques: profiloplasty, volumetry, lip correction without transformation. Combined techniques;  
Young Face Architecture
• . How to create a baby image? Characteristics of the client's baby image (image and quality of life, type of thinking, financial and family status, basic needs). Criteria for a baby image: youth and softness in every detail, no accents. Baby image techniques: how to combine revitalizing, volumetric and lifting procedures?
architecture of
• Fashion-image. Characteristics of a fashion image client (age, occupation, type of temperament, preferences in sports and diet, hobbies, status and quality of life, needs). Fashion image criteria (clear contours without accents, minimalistic volumes, absence of shadows, ascetic figure). What techniques are used to create an image? How to work with injectable makeup?
positive image architecture
• . Which generation needs to create a positive image? The main characteristics of the client (profession, lifestyle, relationships with family and friends, values, status and quality of life, attitude towards their own age changes, how they shop). Criteria for a positive image: positivity of changes. Positive image techniques: which techniques and how to combine them correctly for optimal results?
Read also:

First self-service platform for cosmetologists launched Dear speakers will talk in detail about the following

methods of aesthetic face correction

:

lifting;

• profiloplasty;
• volumetry;
• injectable makeup;
• contours
• ng; optical effects.

Teaching cosmetologists the basics of strategic marketing 

"The ideal value proposition is concise and appeals to the customer's strongest decision-making mechanisms. If buyers stop paying attention to your value proposition, then you have to pay dearly for it, – Andrey Petrovich.

As part of the

conference «Saypha Face. Creating a Facial Architecture» The following topics are also covered:

strategic marketing (Who is your client? What is your product? How to convey the value of the product to the client?);

• how to build the perfect value proposition;
• analysis of the existing customer base in order to create the desired image;
• mechanism for building a business model (key resources, costs, key patterns, key
• s activities, value provided, customer relationships, revenues, distribution channels).

Creating a new image in practice: demonstration of corrections 

The practical part of the conference includes demonstration of the following corrections:

Creating a Business Person
• . Patient consultation. Marking for revitalization, contour correction and botulinum toxin procedures. Performing only contour correction (Andrey Petrovich);
Creating
• Insta-image. Patient consultation. Marking for revitalization, contour correction and botulinum toxin procedures. Performing contour correction only (Dmitry Garbuzov).
Conference «Saypha Face. Creation of face architecture» from

company TOTIS has already been held in Kharkiv and Lvov. The nearest events will take place on February 27 in the city of Dnipro and on March 17 in Odessa. Subscribe to our

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