How to develop a client base and retain a client, how to make your services unique and how to become famous, how to earn more – all these questions constantly revolve in the head not only of beginners specialists in aesthetic medicine, but also of those who have been doing business in this segment for many years. And given the innovative trends, the fast-paced modern business environment and the high competition in the field of aesthetic medical services, the problem of fast and successful growth becomes an edge.
The journalists of estet-portal.com found out for you from the best experts what you need to do to become successful. It turned out that not everything is so simple! Read the article about the main components of effective business development in aesthetic medicine.
- top 3 tips for successful business promotion in aesthetic medicine
- what rules should be followed to develop a customer base
- how to increase patient satisfaction
- how to get on your feet as a young specialist
- The most common mistakes in business promotion in aesthetic medicine
- features of promotion in aesthetic medicine
Top 3 recommendations for successful business promotion in aesthetic medicine
E.W.: Recommendation one – define your goal: is it important for you to just move forward or become the best?
Marketing, in my opinion, is secondary on the battlefield of aesthetic medicine.
It is important to be a professional, to clearly understand what you are doing and why. At the same time, it is desirable to do your job best of all in order to stand out against the background of the same enthusiastic, ambitious specialists.
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Second tip – assemble a team that will help achieve all goals.
Third, but perhaps the most important – love what you do and you will succeed.
What rules should be followed in order to gain a customer base
I.S.: Our main task in working with the – this is result. If we do our job professionally and efficiently, we will attract new patients with the results of our work.
Honesty is very important for patients, without which there will never be a trusting relationship.
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And, of course, it is important to constantly work on yourself, on your professional qualities, as a doctor, and on personality traits, as person. After all, a specialist in aesthetic medicine is called upon to deal not only with health, but also with the quality of life of his clients. ; ; &
How to increase patient satisfaction
ES: To increase patient satisfaction, my first tip – study and study again.
A personalized approach to the correction of the middle and lower third of the face
Second – Be constantly in touch with patients, because the realities of our time are such that clients are online 24/7: they can write late at night, expect us to be active on social networks.
Be available at any time – this is one way to maintain a great relationship with a client.
It is also very important to find a partner – a company that will support you, will share the same values with you and will not leave you in a difficult situation. Such a reliable company as INNOVAESTHETIC will bring you the best drugs for working with patients, will monitor their quality and storage, and most importantly – correctly will teach you how to work with them.
How to get on your feet as a young specialist
V.A.: Do what you are very confident in , promote the technique that is close to you and your patients.
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Always tell the patient a little more. What it means: If a person comes to you with a particular problem and you see something else that could be corrected, advise the person to work on that area next time.
Or, for example, you see the morphotype of a young patient and understand what changes will happen to his face in the future, tell him about it. Perhaps, at the time of the consultation, this problem will not attract his attention, but after 2, 3, 5 years, he will return to you, as to the specialist who noticed the beginnings of these age-related changes.
Analyze what you spend more effort and money on. What requires less effort and brings more profit and should be focused on.
And if you want to be recognized, be mindful of social media, because the millennial generation lives there. If a 50-year-old lady prefers to come to a consultation and talk face to face, then a millennial will check all social networks before visiting a doctor and will already know for sure a few clear answers to her questions.
The most common mistakes in business promotion in aesthetic medicine
К.К.: The first thing that is important for a person who goes into such a business is to determine what will be its uniqueness, since the aesthetic medicine market is very competitive. It is not enough just to do marketing and advertising if the consumer does not see your advantage.
Thus, the first mistake in promoting – it is no uniqueness.
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Medical business – it is not only services and services, it is also marketing. Therefore, the second problem of advancement in aesthetic medicine – this underestimation of the value of marketing: there simply are not created separate teams of marketers who will work on promotion.
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Third problem – it is lack of a clear business process structure with clearly defined standards. This is fraught with the fact that everything rests on personalities and, if someone leaves the – business is collapsing.
Peculiarities of promotion in aesthetic medicine
O.P.: The medical business is very specific and tactile, it is focused on personal communication with the client.
Usually such contact helps to build long-term relationships, so you should focus on professionalism and be ready to constantly learn. To do this, it is important to enlist the support of a company such as INNOVAESTETIC, which will ensure that you continue to grow as a specialist.
Business in the field of aesthetic medicine is very energy intensive and requires a lot of return. But, if you love your job and your patients, they instantly feel it. People love to be loved.
Unfortunately, today our patients are at risk – many of them are easy to fool.
Social networks can be misleading: one play of light and shadow can get an effect equal to the procedure in the before/after picture.
Therefore, specialists focus on long-term results. Good quality criterion – this is the result that will show itself in a month.
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