The concepts of "beauty", "youth", "success", "demand" today are closely merged together, becoming almost synonymous. The requirements put forward by modern society not only to the appearance of film actors, but also to people of other non-public professions, force them to constantly and continuously work on themselves. And fitness and spa centers, salons, popular magazines and TV shows, stores selling eco-products, and entire industries of various directions help in this.
Vladimir Aleksandrovich Tsepkolenko,
Doctor of Medical Sciences, Professor, Honored Doctor of Ukraine, President of the Ukrainian Society of Aesthetic Medicine, General Director of the Ukrainian Institute of Plastic Surgery and Aesthetic Medicine "Virtus".
The condition of the skin reflects the state of health
All this is wonderful, but as a doctor, only one thing worries me – the concept of "health" has ceased to be synonymous with beauty, and taking care of one's appearance has often become a very unsafe experiment. In a consumer society, beauty has become a commodity, the demand for which is artificially formed and supported by business, starting from childhood. Remember what dolls girls played with 20 years ago – chubby baby dolls, personifying health. But the world-famous Barbie doll, which connected the concepts of "beauty" and "template", "standard", made more than one generation of girls think about the imperfection of their body and the need to change it. Now answer the question: when did we learn about the existence of such a disease as anorexia? When botulinum toxin preparations or, as it became fashionable to call them "beauty injections" became topics for discussion in non-medical circles – their number, the age at which this procedure is "already necessary", and can they be done at home? When did the decision on the need for medical procedures aimed at improving the appearance begin to be made not on the advice of doctors, but on the recommendation of friends over a cup of coffee?
We are used to taking care of our health, talking about rational nutrition, the advisability of taking vitamin complexes, discussing the need to vaccinate our children, and many other things. However, taking care of your appearance and, in particular, such an important organ as the skin – it is also an integral part of health. Then why do we so thoughtlessly experiment with our appearance? Why do we easily experience all the "miracle novelties" of the cosmetology industry, perhaps even without visiting a dermatologist and asking him a question – won't it hurt me? Why do we blindly follow the recommendations of "specialists" from beauty salons, who often do not even have a secondary medical education?
In the conditions of modern medical reality, a doctor of aesthetic medicine, a cosmetologist has a huge responsibility not only for the appearance of the patient, but also for his health. After all, it is these specialists who are treated much more often than the district clinic, so they also have to be psychologists and family doctors. Most of the external negative manifestations that concern the patient, such as pigmentation, skin neoplasms, unwanted hair growth, and much more, are often the result of a number of serious internal diseases. A cosmetologist, dealing exclusively with masking these external defects with the help of even the most modern technologies, removing the external manifestations of the disease, complicates the diagnostic process for those colleagues who will treat the underlying disease. And what is the most important – The price of an outwardly attractive but short-lived picture may be the patient's health.
Is it possible to look good and not harm your health?
It is the solution of this issue that is the main task of aesthetic medicine. Its development all over the world today is going in an anti-aging direction, since a person needs to have not only beautiful lips or a harmonious face – the person must be healthy. Not wrinkles are a disease, but dystrophic changes in the skin, a violation of its microcirculation, nutrition. Therefore, it is not the thoughtless filling of wrinkles with various kinds of synthetic materials that is the solution to the problem, but the restoration of its normal functions. Today, this has become a reality thanks to the introduction of regenerative technologies that allow us to get away from unsafe artificial materials and make the most of natural self-healing mechanisms.
About these new technologies, as well as about modern methods of skin diagnostics, individual choice of tactics for cosmetic treatment, indications for surgical anti-aging operations, about combinations of surgical and non-surgical techniques that can significantly improve the aesthetic effect of the operation, about new trends in aesthetic medicine tell in this section.
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