The number of patients under the age of 35 in aesthetic medicine is growing rapidly. The millennial generation is gaining strength and is beginning to rapidly take a leading position. These are young self-confident people who do not accept half measures and strive to be perfect. In this regard, appearance is important for them.
If earlier young patients came to a specialist in aesthetic medicine to increase their lips, now the demands of this group have become higher. Millennials want to look their best.
Read what millennials want, what aesthetic procedures they prefer, and how to please them in an interview with estet-portal.com with dermatologist, cosmetologist Christina Hryvnyak (Beauty Code Clinic, Lviv).
Millenial generation: some statistics
Survey results show that 98% of millennials will definitely seek the services of a beauty professional at some point in their lives.
It is this age group that is more likely than anyone else to consider the services of a cosmetic doctor at the first signs of age-related changes.
Moreover, 39% of patients aged 21-35 are ready to see an aesthetic medicine specialist now, compared to 32% of 36-55 and 21% of 56-65.
In addition, 82% of millennials surveyed consider injectables to be an absolutely acceptable type of aesthetic correction. In addition, 63% of patients believe that appearance affects their success in life.
Improve skin in one treatment: fact or fiction
When millennials first visit an aesthetic medicine specialist
Millennials are more aware and open to aesthetic treatments, and it is becoming the norm for this generation to think about their appearance. Patients of this age are very well educated and tend to take great care of their diet and fitness.
Most millennials believe that it makes sense to resort to preventive beauty injections.
Statistics for 2018 indicate that there has been a 28% increase in the number of botulinum toxin procedures performed between the ages of 20 and 29 since 2010.
53% of women of this generation surveyed agree that they should start seeing a beautician in their 20s. As for men, 38% of the millennials surveyed also said that they should start working with an aesthetic medicine specialist at the age of 20, even if only for advice on skin care.
Instagram-face: a new trend requires correction of the chin and lower third of the face
Why prevention of aging is more effective than correction of age-related changes
Millennials prefer to prevent aging than to fight age-related changes. For them, the best procedure is this is biorevitalization with Juvederm® VOLITE™ from Allergan as it slows down aging and improves the appearance of the patient in no time.
The top priority for millennials – be happy, and happiness for them – it is beauty, health and the success that is closely associated with them.
However, millennial patients should always be reminded that in addition to aesthetic correction, it is very important to work on diet, get rid of accumulated stress and play sports. It should be explained that a few injections are not enough to slow down aging.
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Millenials and social networks: what mistakes should a doctor avoid
Millenials are highly influenced by social media. 93% of young people aged 21-35 use Facebook as their main source of information.
More than 20% of consumers of aesthetic services follow doctors on social networks. Therefore, it is very important that aesthetic medicine specialists do not engage in empty advertising, but educate their patients.
Social networks – this is a powerful leverage, and physicians should only promote products that have a strong evidence base and are as safe as possible, such as Allergan's .
Not only do they have all quality certificates and are approved by the FDA, but they have been proving their effectiveness and, most importantly, safety for many years.
Original drugs of the company "Allergan" You can only purchase from an authorized distributor.
Complex correction of age-related changes in the face: a universal solution
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