When customers are willing to pay more for a cosmetic procedure

Gone are the days when a beautician was valuable to the client only on one basis: the effectiveness of the procedure performed. Modern cosmetic preparations, high level of knowledge and special skills – this is no longer the only, but the minimum requirement of the customer.

The client perceives excellent results as a prerequisite and is not ready to pay for less. So what are customers willing to pay you more for than your competitors? The high efficiency of the procedure itself is enhanced by four factors that Irina Shrainer deduced by interviewing more than a hundred respondents – both clients and successful cosmetologists.

Irina Shrainer – business coach, ICU certified coach, Director of TOTIS Training Department. Trains BEAUTY segment specialists in customer service, sales, personnel management.

Customer willing to pay more for time

The client is ready to pay more for the time of receiving the procedure that is convenient for him personally. He is willing to pay you more for the fact that he can call and make an appointment one or two days before the visit.

The client is ready to pay for the fact that you can serve him quickly, without delays, without long intervals for the action of drugs, without loss of quality of the result.

Facts about time in the field of beauty services:

o    Beauticians lose clients when clients have to wait more than 10 minutes due to improper scheduling of the procedure. o    Cosmetologists are losing clients because the client needs to urgently carry out this or that manipulation, and you can only see him in two weeks.

o    Cosmetologists are losing clients because the most convenient time, after 17.00, is always busy and, most likely,
The client is ready to pay more for the time of receiving the procedure that is convenient for him personally.

The first self-service platform for cosmetologists has been launched

Complete all items of the checklist of the "time service" – and the customer will be happy to pay more. This all works very well, but assuming you already have a tight pre-record.
•    Fixed markup for procedures at the most demanded time. Rate per hour. For example, +300 UAH per hour for procedures on weekdays from 16.00 to 20.00.

•    Evening hour for +600 for urgent clients. Registration opens within a day. Widely advertise the possibility of such an urgent recording and you will see the result, it surprises!

•   & nbsp; Consider the possibility of organizing a pre-training room and the appearance of a specialist to prepare clients for the procedure. It can be a trainee on the minimum wage, right after graduating from a cosmetology school. Washing, toning, pain relief can be easily done by a young specialist, and you can take on average 3 more clients.

•    Paid pre-booking time. If the client makes an appointment in advance at your most popular time, he pays a percentage of the cost of the procedure. This percentage should not be small so that you do not end up in a situation where you spent your most popular time waiting.
It can be a trainee on the minimum wage, right after graduating from a cosmetology school. Washing, toning, pain relief can be easily done by a young specialist, and you can take on average 3 more clients.

•    Paid pre-booking time. If the client makes an appointment in advance at your most popular time, he pays a percentage of the cost of the procedure. This percentage should not be small so that you do not end up in a situation where you spent your most popular time waiting.

It can be a trainee on the minimum wage, right after graduating from a cosmetology school. Washing, toning, pain relief can be easily done by a young specialist, and you can take on average 3 more clients.

•    Paid pre-booking time. If the client makes an appointment in advance at your most popular time, he pays a percentage of the cost of the procedure. This percentage should not be small so that you do not end up in a situation where you spent your most popular time waiting.

Paid pre-booking time. If the client makes an appointment in advance at your most popular time, he pays a percentage of the cost of the procedure. This percentage should not be small so that you do not end up in a situation where you spent your most popular time waiting.

Paid pre-booking time. If the client makes an appointment in advance at your most popular time, he pays a percentage of the cost of the procedure. This percentage should not be small so that you do not end up in a situation where you spent your most popular time waiting.

•    All discounts and promotions that you offer are strictly limited to the slowest hours for you. On the one hand, this will fill you with temporary downtime, if any. On the other hand, you will keep the frequency of promotional offers compared to competitors with virtually no loss for yourself – that is, losses associated with the inability to serve clients for highly profitable procedures due to the large demand for current shares. Complete all items of the "time service" checklist – and the customer will be happy to pay more. All this works very well, but on the condition that you already have a dense pre-record.
Other factors for which clients are willing to pay more to a beautician, trainer
of Totis

Irina Shrainer will tell on July 4 and 15 in Odessa.

  Registration is possible after registration on the site:

July 4 – "How to Sell Home Care to Nine Out of Ten Clients" (details

link

).

July 15 – "Reasons why the client returns."