Estet-portal.com continues to discuss one of the most urgent problems of today's cosmetology market – distribution of counterfeit products. Why does it continue to be used, despite a serious information campaign about the high risks of counterfeiting? How do major players in the aesthetic medicine market fight this phenomenon?
Alla Barannik, Director of the representative office of Institute Hyalual in Ukraine, Doctor, Master of Business Administration, answers these and other questions today to our readers.
- According to the results of our survey of major players in the aesthetic medicine market, in the current 2016 there has been an unprecedented increase in counterfeit products. How does your company deal with this phenomenon?
- Increasing number of counterfeit products in a growing, developing market – this is a natural trend for any field, and not just a problem of aesthetic medicine, and there are many successful examples in other fields, the experience of which we take into service.
Today, Institute Hyalual is the only company in the Ukrainian market that has implemented a quality control system at all stages of product promotion: from production (one of the 5 Institute Hyalual global sites is located in Ukraine) and ending with the use of our products in doctor's practice. This control system gives us the opportunity to be responsible for the quality of the product at the very last point of the promotion chain - at the moment of administration of the drug to the client.
We have established our own distribution channel, we regularly develop new methods of using products and introduce them into the daily practice of our clients, which increases both the level of qualification of doctors and the quality of the services they provide.
- How does your company protect a doctor from dishonest suppliers? What special conditions of cooperation are provided for in your Company?
- Collaboration with Institute Hyalual – it is always the purchase of drugs directly from a company representative. Our sales offices are located in all major cities of Ukraine. Each product that we sell is accompanied by a quality certificate for each series and an invoice that confirms the purchase.
It is thanks to such an attentive approach that every second cosmetologist in Ukraine chooses us.
- Why is it important to only buy and use products sold by authorized dealers?
- First of all, you should remember that our – this is the basis of the procedures that are carried out in clinics, and not only the quality of the procedures, but also the reputation of both the doctor and the clinic depends on the choice of high-quality material. By purchasing an official product that has a quality certificate, the doctor receives a guarantee that the product has been produced in accordance with the technical standards that are necessary for products of this category, that the product has been stored in the right conditions and its rheology is not disturbed. In other words, only when interacting with official representatives, the doctor minimizes the risks associated with adverse reactions in patients, which are not uncommon for the products of the so-called "gray market".
- What other problems do you encounter when selling products, and how does the Company deal with them?
- I would not like to use the word "problems", let's call it – areas for development. We need to develop and better inform the end consumer, who has not yet fully realized the full value of aesthetic cosmetology, who is just beginning to try its power and join the world of aesthetic beauty. It should also be noted the complexity of the economic situation in Ukraine. Low awareness and low income put a lot of pressure on our client and force them to look for cheaper procedures. All these circumstances in sum are determinant in the issue that we raised today – counterfeit products and their distribution.
Share:
Add a comment