Are you promoting a medical or cosmetics business and still don't use lead magnets?Does your beauty parlor or medical clinic have a website? Then it simply must have at least one lead magnet. Better not alone!
If you haven't heard of lead magnets yet and aren't using them to market your services, you are making a huge mistake. But we are ready to help you fix it!
Read in the article estet-portal.com, what is a lead magnet, why is it needed and how it can add clients to the medical business.
What is a lead magnet and what is it for?
Lead magnet – it's a small but valuable information product that helps generate leads for your business. Leads – these, in turn, are applications from your potential customers.
The main beauty of lead magnets for business is that most of the time you don't have to spend a lot of time creating them. After all, a lead magnet does not have to be extensive and complex – it must solve a specific problem or customer need. This also leads to the relevance of the content for the lead magnet to the requests and needs of your audience.
A lead magnet is usually offered to users in exchange for their contact details.
To get it, most often you need to leave your email address and phone number, less often – subscribe to the company's page in social networks (if the lead magnet is placed there). The contact details are then used in the sales funnel for mailing lists and other such things.
There are a lot of varieties of lead magnets (for which there is enough imagination and resources). These can be guides, white papers, cheat sheets and checklists (i.e. guides to action to solve a problem), infographics, industry reports, a free product trial, or trial lesson, free webinar (video seminar) on a popular topic, discount or other bonus. Yes, anything that will seem valuable enough to people to exchange it for their personal data!
Lead magnets in medical business promotion
Lead magnet – a great marketing tool for any business. Medical business and beauty – no exception.
The most common for medical centers and beauty salons are:
- Certificate or promo code with a discount on the first visit.
- Free consultation with a doctor or cosmetologist.
- Additional service for free (as a bonus).
Doctors' advice (or a free consultation from any other specialist) is usually very popular. In order to receive professional personal advice for free without leaving home, people are willing to subscribe to mailing lists.
By the way, it's great to make the recommendations of experts in the format of informative and useful videos. After all, everyone knows that today the video – the king of content and brings the most engagement to the audience. However, video production is the most expensive to create and resource-intensive. After all, if you can spend a couple of hours writing a checklist, then creating one video from writing a script to editing can take a whole day (and sometimes more than one). Not everyone can afford it, alas.
Medical business: foundations of development in the modern world
Discounts and promotions – the most versatile way to attract customers at all times in all areas. And the medical business – not an exception. For example, you can make a lead magnet a 10% discount on some less complicated procedure. And site visitors will receive their discount only if they register on the portal with the obligatory indication of email, for example.
The second (less complex and costly) service as a gift is also popular. For example, dentistry may offer preventive cleaning with the removal of tartar as a gift after dental treatment. A beautician can make a new client happy with a moisturizing mask as a bonus after cleansing or exfoliating her face. After such bonuses (with the proper quality of services), most of the customers return!
Don't give up on the traditional forms of lead magnets. A checklist or cheat sheet can easily be compiled by any doctor or cosmetologist: "5 mandatory steps for home face care in winter" (for an audience of a beautician), "How to independently conduct a proper breast examination at home" (for women from a gynecological clinic), "How to raise the child's immunity: 10 easy ways" (for parents from pediatricians), etc.
How to use a lead magnet correctly
It is not enough to create an attractive lead magnet – you still need to present it to the audience.
There are several ways to present the lead magnet.
Most often, they create a separate landing page, the link to which is actively promoted in various ways.
Possible Lead Magnet Distribution Channels:
1. Social media posts with a link to the landing page (landing page).
You can share these publications not only on your page and group, but also in thematic communities and groups in order to reach as many people as possible. You can share excerpts from internal content to increase interest.
2. Add a popup to your site or a blog post on your site where you ask users to enter their email address and name, and a lead magnet will automatically come to them instantly.
3. Online advertising in social networks (Facebook and Instagram). You can also try running Google Adwords contextual advertising if the ad bids for your target keywords are not too expensive.
4. Remarketing for Facebook, Instagram and Adwords. It is configured to target those who visited the landing page, but for various reasons "jumped" without completing the target action.
5. Promote the page through thematic forums, blog comments.
6. Email distribution to an already existing subscriber base. If the content is really valuable, your regular followers may start sharing it with their friends, thus promoting you.
7. Placing your ads with bloggers and opinion leaders in your field. Depending on the popularity and authority of a person, the cost of such promotion can vary greatly. This method is worth resorting to only if you are 100 percent sure that your lead magnet is so cool that it will bring you many new customers. Otherwise, the game will not be worth the candle.
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Lead magnets can create a powerful influx of new customers if you take a responsible approach to the issue of their creation and use. Therefore, first ask yourself: what can your business offer patients of value and benefit? And then, knowing the answer to this question clearly, you can create a truly unique lead magnet that will instantly put you on a step above your competitors.
Also, when creating content, don't forget to check if the resources and effort spent on it are worth the number of potential new subscribers? Dare! We are sure you will succeed!
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