For any large company, especially if it works in the field of medical and cosmetic services, one day there comes a time when you want to tell consumers about its products – but how, in fact, it all began, to what efforts today's success is due, and what is planned ahead. Some of these thoughts were shared with readers by estet-portal.com
Natalya Pavlovna Mikhailova
Dermatologist, Fellow of the American Academy of Dermatology (AAD), Vice President of the “Martinex” Group of Companies, Vice President of the National Society of Mesotherapy.
25 years – too much or too little for the company?
Probably, for each industry, the terms of work have a different meaning, but for aesthetic medicine – it's not a small development at all. It’s hard to believe, but 25 years ago there weren’t many things that are already familiar to today’s cosmetologists – injection rejuvenating techniques, lasers, contour plastics. We were at the very beginning of the development of aesthetic medicine in our country, and many of the techniques, methods and even terms used by specialists today were invented by us, although the doctors themselves are not aware of this. We created classic mesotherapy techniques – this is our term, we worked out, prescribed the protocols for this procedure, we trained the first specialists who now teach mesotherapy techniques to other doctors. Yes, indeed, we developed very rapidly, came up with innovations, which surprised others, and today we have a reputation as a kind of platform on which aesthetic medicine is based in our country. So, a 25-year period is a considerable one, we managed to accomplish a lot of important things during this time.
Mesotherapy – this is important and interesting, but this is only the beginning
Many people ask us why we started with mesotherapy? Yes, because during our formation there was nothing else. We started, like many companies, with distribution, established contacts with companies and specialists from Brazil, Spain, Italy, and we have already begun to work more closely with French companies and clinics in order to take the best from them and apply it to us.
However, most of the other companies remained essentially sellers of foreign products, but we managed to adopt the most advanced experience, pass it through our own perception, based on considerable medical experience (my husband and I are not only co-founders of the company, but also certified doctors with great experience) and created their own production. We wanted to produce drugs that would not just be called the beautiful word "mesotherapy", but would become a kind of squeeze out of all the most effective properties that would bring good results to our patients, leave them satisfied with the procedure.
We constantly improved our compositions, and often we found marketing tricks and ideas of other companies trying to attract the attention of customers with promises: after all, the result of the procedure is important to people, and the phrases are secondary. Now many companies are coming to this opinion, but for us from the very beginning it was obvious.
And, of course, we did not want to dwell on the fact that the whole world is working with mesotherapy formulations, as we have. This is not enough to get the effect that patients expect from us. So a new direction arose – bioreparation: we came up with it, created a drug for it, prescribed protocols for the procedure, and today this injectable drug is recognized as one of the few in the world that really has a rejuvenating therapeutic effect on the skin.
High recognition in the world of our products – it's very nice
We are really proud of our success – after all, behind each of our preparations, behind each technique, there is a lot of hard work. However, not only we believe that our work is very successful. As examples of world recognition, I would like to recall the UNESCO medal, and the Belgian, Oxford orders and awards that were awarded to our drugs.
When I received the UNESCO medal, out of the eight awarded, standing in the same row with me, there were two Nobel laureates awarded exactly the same award for their research. And it was very pleasant that our work was equally highly appreciated, which allows us to talk about the innovativeness and significance of our developments for world science.
Big interesting plans lie ahead: new developments, patents, drugs
We still have a lot of developments, which doctors will soon learn about. We have a serious portfolio of developments for mesotherapy and bioreparation, which have not yet entered the market, as they are at the stage of obtaining patents; we have interesting ideas for contour plastics, special threads and special preparations based on polylactic and hyaluronic acid are being prepared for release.
It is also a pleasure to share the news that one of our inventions has been included in the world ranking of "100 Best Inventions of the Year". While we keep this invention a secret – before obtaining a patent. But be aware that - all over the world, people have come up with a huge amount of everything important, interesting, useful, innovative in a year, and our drug was among the hundred of the best of them – this is very impressive! We hope that this novelty will be of interest to both our doctors and their patients.
Share:
Add a comment