The beauty market is currently overflowing with an abundance of products and services. People want to look good, and experts in this field satisfy their need. Every day there are more and more new procedures and products for care, rejuvenation, and overall appearance improvement. Researchers have made a huge number of discoveries with which they are working today. In order for the consumer to choose this particular product – its benefits must be shown. And if consumers "confuse" easy enough - beauty industry specialists must clearly understand what products they work with. Estet-portal.com dispels myths about mineral makeup. What its producers keep silent about – read in today's article.
Which components of mineral cosmetics are unreasonably praised by marketers
Mineral cosmetics – these are cosmetic products that include powdered minerals.
The production and use of mineral cosmetics began in the 70s of the last century, but such products have gained particular popularity relatively recently.
You can often find "big promises" on the labels of cosmetics; on how natural minerals can affect skin, hair, and nails for healthier, more beautiful looking skin. But in a fairly large percentage of cases, such words – only an effective marketing ploy that encourages customers to purchase mineral cosmetics. In fact, precious stones, pearls and shungite do not have the effect that manufacturers of products that contain these minerals claim.
Mineral cosmetics:
- precious stones in mineral cosmetics;
- pearl hair shine – is it really possible;
- Mineral cosmetics with shungite: is there a therapeutic effect.
Precious stones in mineral cosmetics
Hair care manufacturers claim that diamonds, rubies and aquamarines, powdered and incorporated into shampoos, conditioners and hair sprays, can give them a dazzling shine. In fact, if you grind all these precious stones – you get a powder that resembles powdered glass in appearance. Such powder does not have unique properties at all, since crushed minerals do not dissolve in water and cannot form active chemical compounds. Crushed gemstones have a high adhesive capacity, but this property is not enough to significantly affect the appearance, and even more so the health of the hair. In addition, the production of mineral cosmetics with precious stones is simply not economically viable,
Pearl shine hair – is it really possiblePearl is considered to be one of the most beautiful minerals. In its structure, it is a hard salt, because the basis of pearls – mineral aragonite. Aragonite plates are stacked in concentric layers, which causes the mother-of-pearl luster of pearl peas. But they are nothing more than ordinary calcium carbonate, which has no special properties in terms of improving the appearance and condition of the skin, hair and nails. Nevertheless, manufacturers of mineral cosmetics containing pearl components claim that its use will help not only to give pearly shine to hair, but also to a large extent strengthen it. Unfortunately, such claims are not medically substantiated.
Shungite is a rock mineral that occupies an intermediate position between anthracite and graphite. Manufacturers of mineral cosmetics, which include shungite, claim its healing properties, supposedly this mineral is able to remove toxins, disinfect the skin and even destroy pathogenic microflora. In fact, neither anthracite nor graphite is able to suppress bacteria, to say nothing of shungite, which occupies an intermediate position between them. Intrigued consumers purchase products with shungite, despite their high cost. But at present, porous charcoal is the most effective and cheap means for sorption of toxins, and white clay is best for skin disinfection.
The use of expensive mineral makeup is far from always justified, and does not allow you to get the desired result.Beauty industry professionals must understand what effect on the skin, hair and nails the components that make up the products they use can really have. Deep knowledge and the use of only proven products will help to achieve the desired effect from the use of mineral cosmetics.
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