Ораторское мастерство в бизнесе: эффективные советы и упражнения

Each of us wants to beautiful and convincing . Perform effectively and confidently in front of an audience. Today, oratory – it's a tool to promote your point of view! Which is important for people who run their own medical business.

estet-portal.com  I found out from the coach in public speaking, speaker of BusinessShot Alexander Zayoma how important it is today to have an impeccable speech technique. You can find in the material effective tips and exercises for the development of public speaking!

Why do you need public speaking in business?

A. Z.: In my opinion, such a seemingly soft skill as oratory helps to solve hard problems in business. Negotiate, convince, inspire – daily tasks for any entrepreneur.
I think you will agree that having communication skills makes it easier to cope with the tasks and challenges that business poses.

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The ability to impress, inspire confidence, demonstrate professionalism from the first seconds of communication allows you to achieve your goals faster and better at meetings, negotiations, presentations and move up the career ladder faster.

Moreover, I see this skill as an opportunity to give pleasure from communication to the interlocutor and get it myself. And such a pleasure is now, indeed, a luxury.

What exercises should be done to practice speaking skills every day?

A. Z .: I will answer with the words of the hero of the film "The King's Speech" speech therapist Lionel Logue, who told Prince Albert the following: "You need to relax the muscles of the jaw, develop the muscles of the tongue and strengthen the diaphragm."

Such "simple mechanics" and there is a guarantee of high-quality speech and a strong voice.

Based on the quote, I will recommend three exercises, which should be done daily 15-20 times, you can do several "approaches" per day:

1) Open and close the mouth wide and smoothly. Do not strain your neck while doing this.

2) Open your mouth, close your lips, rotate your tongue under your lips clockwise and counterclockwise.

3) Pushing the air with the muscles of the abdominals and diaphragm, with the mouth closed, make a sound similar to a smirk (hmm). One breath – one "hmm".

Speaking of a more complex and thorough training, I advise you to pay attention to other exercises from articulation and breathing exercises.

Steel and glass business of aesthetic medicine and cosmetology Is it possible to move up the career ladder with the help of oratory?

A. Z .:

I think many people are familiar with Napoleon's quote: "He who cannot speak will not make a career." And today, in my opinion, it is just as relevant. I think oratory helps not just to "climb the career ladder", but to "take the elevator" to the "floor" you need. By mastering your body and speech, you can more effectively and effectively show your intellect and professionalism, win over people faster and inspire confidence.  In other words, this skill enhances and brings out the best in us.

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How to effectively present your project to the client if you only have two minutes?

A. Z.:

This situation is similar to the story of cooking. The first thing I would recommend considering – «flavoring» customer's preferences and, based on this, prepare.

How to be a good speaker: speak so that you are heard and heard To get started – take care of the "ingredients", that is, the content of the presentation: "crop"; superfluous, leave the most "tasty and high quality", choose the necessary "sharpness"; dishes.

Then, "cook" this is following a suitable recipe, that is, deciding on the manner of presenting: after all, you can “simmer”, or you can “deep-fry”, this is already – to the taste of the customer.

The main thing to remember about  that in the "dish" there must be harmony and balance. 

As Dr. Paracelsus said: "Everything is poison, and only the dose makes the poison harmless."

What exercises would you recommend to get rid of anxiety during performances?

A. Z.:

Honestly, in 15 years spent more often on stage than in the auditorium, I still have not been able to get rid of excitement. What I have succeeded in, in my opinion, is through regular and conscious practice, to learn to control it, to cope with it, not to show it.

And this is exactly what we are afraid of, we are worried that our fear will be noticeable to the audience. Two phrases inspire me in this regard: "Fake it, till you make it", which means "Pretend, pretend until you do it." and Stanislavsky’s quote: “An actor must make the complex familiar, the familiar easy, and the easy beautiful.”


7 Simple Tips to Make Communication Pleasant and Effective In other words, act convincing and through practice become more confident and hardly anyone will say that you are worried.

Recall that Alexander Zayoma is making a presentation on the topic "Trends in communication: who do they want to see and hear now" at conference

BusinessShot!