The specifics of the medical services market is such that all sales are built on the trust, expertise and professionalism of doctors, which is why we can confidently say that real sales take place behind the doors of a doctor's office. Eldar Nagorny is sure of this – Founder & Evangelist “Serendipity Marketing School” and Chief Business Development Officer “QArea”, who shared his opinion with readers of estet-portal.com about the importance of promoting a medical business on the Internet.
Eldar Nagorny told why online promotion is the main channel of communication with potential customers and how this tool will allow you to increase the profitability of your business.
Eldar Nagorny – Founder & Evangelist “Serendipity Marketing School” and Chief Business Development Officer “QArea”
Business promotion on the Internet – fashion trend or real sales tool
EN I think that now no one needs to be convinced that their business simply needs online promotion. This is no longer a fashion trend, but simply a mandatory component of the business. The Ukrainian Internet now has 62% of the population, the most advanced, wealthy, actively purchasing services and goods.
Did you know: Business promotion in social networks: what role does content play
For comparison, in Europe the average – 85%, and in some niches it reaches 98%. Anyone who can achieve sustainable sales via the Internet now will earn more and more every year, because this communication channel is constantly growing and has not yet reached saturation.
Internet promotion – has long been no longer a fashion trend, but simply an obligatory component of business.
Is there any specifics of attracting clients through social networks for aesthetic medicine market
E.N. Absolutely. As in general, the specifics of the medical services market. First of all, these services require complex, lengthy decision-making. All sales are built on trust, expertise and professionalism of doctors, which is why we can say with confidence that the real sale takes place behind the doors of the office.
But this does not mean that the entire business is built on one word of mouth. After all, somehow the client still needs to be brought to this office. And with the development of social networks, the very communication of our target audience is gradually migrating from offline to online, and it is there that they will recommend our services to their friends. Or they won't.
With the development of social networks, the very communication of our target audience is gradually migrating from offline to online, and it is there that they will recommend our services to their friends.
Who is better to trust SMM – learn it yourself or outsource it (to a freelancer or agency)?
E.N. You can delegate everything except the business itself. You can trust third-party specialists to execute your marketing strategy as much as you like, but you must think it over, plan and monitor its execution yourself. Even if you need external consultants, additional training, perhaps a specialist on staff, you must understand what the performer does and manage his tasks. Because the success of your business is needed, by and large, only you yourself.
Eldar Nagorny will tell you more about effective tools for promoting medical business on the Internet in his report “Internet Promotion Strategy. SMM: a technique for attracting patients through social networks within the conference Business Shot. Register to participate in the conference today to get access to materials prepared by the best specialists in their field and learn how to properly organize and effectively promote the medical business in our time, as well as receive a worthy financial assessment for your work, which is fully corresponds to your high qualification.
Ask your questions about the online promotion of medical business in the comments to this article and come to Business Shot to get comprehensive answers to them! Follow the news on estet-portal.com
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