Promotion in social networks for doctors and clinics: how to attract and retain patients?

In order to attract clients, representatives of clinics and private practitioners in our time cannot do without digital marketing techniques. Social networks, according to experts, can and should be used to effectively promote and attract customers. How to do this, what social networks are better to choose for conveying information to the target audience, how to find potential customers and attract their attention and interest in their services, Sergey Kuzmenko told – speaker of the Medical Business Forum, director of the Web and Market company, executive MBA business coach and author of training courses on Internet marketing and social PR. networks.

Sergey Kuzmenko – speaker of the Medical Business Forum, director of the Web and Market company, executive MBA business coach and author of training courses on Internet marketing and social PR. networks.

 

 

What are the main trends in maintaining facebook accounts among doctors and clinic managers

As for the most “smart” social networks Facebook, then, according to the developers, the system even takes into account the fact that the user's attention is delayed on a particular material, even if he did not leave any social media under the publication. signals.

But Facebook also has a huge downside for marketers and executives who think that SMM – it's free: the network constantly requires advertising budgets to reach a potential target audience. Therefore, broadcasting and advertising can be very costly, although the minimum advertising budget on Facebook is only $1 per day – you can cover only a hundred or two potential customers for this money. But with good and very accurate settings for both interests and geography.

What mistakes do doctors and clinic managers make when maintaining social media pages? networks?

And just one of the biggest mistakes of both clinics and private practice doctors is the blind buildup of subscribers in social networks in the hope that they see all the promises to them and someday use paid services, come to the clinic.

Social networks have now reduced the threshold of organic (free) coverage of the target audience to a minimum. That is why now it is not the number of subscribers that matters, because only 3-5% of them can see publications in the feeds of commercial communities, but the quality of the target audience covered.  

As an alternative, I can recommend instead of or along with maintaining a commercial feed, with an advertisement of a clinic or medical services, create and develop a community of interests of the target audience – “How to be healthy”, “Say no to children's caries” “A million tips for a young mother” “Men's Health” etc., where you can already communicate on topics that are not close to you, but to people who are already sick or worried about their health. Create informative content, attract them not with discounts, but with the benefits of everyday stay in your information field – and already having access to these people, having developed a trusting relationship with them, not to advertise themselves directly, but to recommend themselves as a solution to their problems.

Say no to childhood caries” “A million tips for a young mother” “Men's Health” etc., where you can already communicate on topics that are not close to you, but to people who are already sick or worried about their health. Create informative content, attract them not with discounts, but with the benefits of everyday stay in your information field – and already having access to these people, having developed a trusting relationship with them, not to advertise themselves directly, but to recommend themselves as a solution to their problems.

Say no to childhood caries” “A million tips for a young mother” “Men's Health” etc., where you can already communicate on topics that are not close to you, but to people who are already sick or worried about their health. Create informative content, attract them not with discounts, but with the benefits of everyday stay in your information field – and already having access to these people, having developed a trusting relationship with them, not to advertise themselves directly, but to recommend themselves as a solution to their problems.

and the benefits of everyday stay in your information field – and already having access to these people, having developed a trusting relationship with them, not to advertise themselves directly, but to recommend themselves as a solution to their problems.

and the benefits of everyday stay in your information field – and already having access to these people, having developed a trusting relationship with them, not to advertise themselves directly, but to recommend themselves as a solution to their problems.

How to attract and retain patients using social media


In summary, it can be noted that attracting and retaining potential customers – this is the task of the leader, you need to understand the strategies, and allocate resources, both advertising and human. And managers already hired or trained within the clinic must ensure both the creation and uploading to social networks of information that may be of interest to a potential patient, and create conditions for conveying this information to the target audience through advertising accounts of social platforms and sowing in developed communities of interest.

And the last – it's a time factor. Now, when digital marketing tools in the Ukrainian medical industry are still very few people know, The most delicious piece of the pie will be given to the one who will be the first to not only understand how it works, but also redistribute inefficiently spent budgets on outdoor advertising, radio, press towards precise target coverage and millions of audiences on social platforms.

Analyze, try , measure results – and don't quit SMM – these marketing and advertising tools are the future. In the last 6 months alone, more of them have appeared inside social networks than in the last 6 years.

and don't quit SMM – these marketing and advertising tools are the future. In the last 6 months alone, more of them have appeared inside social networks than in the last 6 years.

and don't quit SMM – these marketing and advertising tools are the future. In the last 6 months alone, more of them have appeared inside social networks than in the last 6 years. To learn more about the effective mechanisms for promoting clinics and private practice doctors, get a lot of useful information and learn how to attract patients using trendy digital marketing tools, register for the "Marketing Day for Private Medicine" - business conference for doctors, top managers  those who build a successful medical business. The event was held January 28, 2017 in Kyiv!